Name: Score:
97 Multiple choice questions
Term 1 of 97
Which One Of The Below Choices Is NOT A Reason You Should Be Measuring Your Social Media
ROI?
Prove the value of social media within your organization.
Show how social media can impact all departments, ranging beyond Marketing and Sales to
HR to Engineering to PR.
Show influencers how enticing it would be to work with your company.
Understand and measure brand reputation and gain control of that conversation.
Term 2 of 97
What Do Senior Leaders Care About When It Comes To Your Social Media Plan? Choose All That
Apply.
-Sentiment
-Competitive advantage
-Click-through rates
-Customer satisfaction
-Number of social followers
Sharing and retweets
Likes or Favorites
Competitive advantage , Customer Satisfaction
c)a landing page where they can quickly sign up for the webinar
After sufficient rapport has been built and the customer is looking for what you have to sell
,Term 3 of 97
Which Of The Following Would Not Contribute To Ad Fatigue?
Using the same image on your ad for over a month
Using only Facebook for your advertising strategy
Offering the same ebook in your ad for two months straight
All of these would contribute to ad fatigue
Post navigation
Term 4 of 97
True Or False? Your Campaign Should Also Help The Influencer Build Authority And Further Their
Own Content Or Reach.
True
False
Term 5 of 97
How Can Social Media Monitoring Inform Your Sales And Product Teams?
Your competitors' marketing material can be copied and used for your own product or
service.
Your product team can explain to customers exactly why they built that feature a certain
way.
Your sales team can listen to their closed/won deals and find great upsell opportunities via
social listening.
Customer feedback, whether positive or negative, can help sales people and product
teams better solve for the customer's needs.
, Term 6 of 97
Why Are Hashtags Helpful?
To aid search, track campaigns, and to influence the creation of user-generated content
To keep track of ephemeral content that disappears
To demonstrate to executives the power of organic reach on a piece of content
All of the above
Term 7 of 97
What's The Difference Between Social Listening And Social Monitoring?
Social listening centralizes conversations about your brand so that you can join them, while
social monitoring measures reputation from higher- level perspective.
Social listening involves answering and responding to specifically support questions, while
social monitoring is for the purpose of marketing intelligence and research.
Social listening can only be done natively within each social media site, whereas social
monitoring requires technology to aggregate sentiment from various places.
Social listening is done by your sales team to find new opportunities, while social
monitoring is done by your marketing team to learn what competitors are doing.
Term 8 of 97
What Is A Social Media Service Level Agreement (SLA)?
A contract between a service provider and a customer regarding the scope of the in-
person or over-the-phone service to be provided
The agreement a company makes to commit to answering social media responses in a
specific amount of time
A confidentiality agreement that creates a legal obligation to privacy and compels those
who agree to keep any specified information obtained in social media secure
An agreement designed to regulate the relationship between a provider of social media
marketing services and a client for those services
97 Multiple choice questions
Term 1 of 97
Which One Of The Below Choices Is NOT A Reason You Should Be Measuring Your Social Media
ROI?
Prove the value of social media within your organization.
Show how social media can impact all departments, ranging beyond Marketing and Sales to
HR to Engineering to PR.
Show influencers how enticing it would be to work with your company.
Understand and measure brand reputation and gain control of that conversation.
Term 2 of 97
What Do Senior Leaders Care About When It Comes To Your Social Media Plan? Choose All That
Apply.
-Sentiment
-Competitive advantage
-Click-through rates
-Customer satisfaction
-Number of social followers
Sharing and retweets
Likes or Favorites
Competitive advantage , Customer Satisfaction
c)a landing page where they can quickly sign up for the webinar
After sufficient rapport has been built and the customer is looking for what you have to sell
,Term 3 of 97
Which Of The Following Would Not Contribute To Ad Fatigue?
Using the same image on your ad for over a month
Using only Facebook for your advertising strategy
Offering the same ebook in your ad for two months straight
All of these would contribute to ad fatigue
Post navigation
Term 4 of 97
True Or False? Your Campaign Should Also Help The Influencer Build Authority And Further Their
Own Content Or Reach.
True
False
Term 5 of 97
How Can Social Media Monitoring Inform Your Sales And Product Teams?
Your competitors' marketing material can be copied and used for your own product or
service.
Your product team can explain to customers exactly why they built that feature a certain
way.
Your sales team can listen to their closed/won deals and find great upsell opportunities via
social listening.
Customer feedback, whether positive or negative, can help sales people and product
teams better solve for the customer's needs.
, Term 6 of 97
Why Are Hashtags Helpful?
To aid search, track campaigns, and to influence the creation of user-generated content
To keep track of ephemeral content that disappears
To demonstrate to executives the power of organic reach on a piece of content
All of the above
Term 7 of 97
What's The Difference Between Social Listening And Social Monitoring?
Social listening centralizes conversations about your brand so that you can join them, while
social monitoring measures reputation from higher- level perspective.
Social listening involves answering and responding to specifically support questions, while
social monitoring is for the purpose of marketing intelligence and research.
Social listening can only be done natively within each social media site, whereas social
monitoring requires technology to aggregate sentiment from various places.
Social listening is done by your sales team to find new opportunities, while social
monitoring is done by your marketing team to learn what competitors are doing.
Term 8 of 97
What Is A Social Media Service Level Agreement (SLA)?
A contract between a service provider and a customer regarding the scope of the in-
person or over-the-phone service to be provided
The agreement a company makes to commit to answering social media responses in a
specific amount of time
A confidentiality agreement that creates a legal obligation to privacy and compels those
who agree to keep any specified information obtained in social media secure
An agreement designed to regulate the relationship between a provider of social media
marketing services and a client for those services
