FACS 6 Advertising Exam Questions and Answers Rated 100%
Advertising - Answers A message to get the attention of people so they buy a product.
Association - Answers Referring to popular values, showing images so that consumers make a
connection to the product.
Brand - Answers The personality of a product or company, created through
Claim - Answers Information about what a product can do.
Consumer - Answers Someone who uses or buys products and services.
Disclosure - Answers Language in an add that is intended to qualify a claim, the fine print or give more
information.
Bandwagon - Answers This advertising strategy gives the viewer a reason to do what others are doing
and makes them want to be part of the group.
Product Placement - Answers This advertising strategy gives the viewer useful ideas how to use the
product, as to paint a picture in their mind to see themselves using it.
Lifestyle - Answers This advertising strategy gives the viewer a reason to believe that they too will be
happy and feel good or be like the people shown if they use the product.
Celebrity Endorsement - Answers This advertising strategy gives the viewer a reason to believe if they go
buy the product they will be just like WHO is using it.
Snob Appeal - Answers This advertising strategy make the viewer believe that they will be part of an
elite or special group of people if they buy the product.
Plain Folks - Answers This advertising strategy gives the viewer a reason to believe the product is of a
good value for ordinary people. Normal product/life.
Facts & Figures - Answers This advertising strategy gives the viewer lots of information or statistics to do
the thinking for them.
Wit & Humor - Answers This advertising strategy gives the viewer a reason to be happy or entertained.
Savvy - Answers Knowledgeable, smart, informed. This type of customer will compare price, sales and
different suppliers to make an intelligent choice.
Slogan - Answers A phrase or words a company wants you to remember about them.
Jingle - Answers A short catchy song to make you remember the product.
Message - Answers Part of the companies advertising strategy. This is WHAT the advertisement says
about the product.
Advertising - Answers A message to get the attention of people so they buy a product.
Association - Answers Referring to popular values, showing images so that consumers make a
connection to the product.
Brand - Answers The personality of a product or company, created through
Claim - Answers Information about what a product can do.
Consumer - Answers Someone who uses or buys products and services.
Disclosure - Answers Language in an add that is intended to qualify a claim, the fine print or give more
information.
Bandwagon - Answers This advertising strategy gives the viewer a reason to do what others are doing
and makes them want to be part of the group.
Product Placement - Answers This advertising strategy gives the viewer useful ideas how to use the
product, as to paint a picture in their mind to see themselves using it.
Lifestyle - Answers This advertising strategy gives the viewer a reason to believe that they too will be
happy and feel good or be like the people shown if they use the product.
Celebrity Endorsement - Answers This advertising strategy gives the viewer a reason to believe if they go
buy the product they will be just like WHO is using it.
Snob Appeal - Answers This advertising strategy make the viewer believe that they will be part of an
elite or special group of people if they buy the product.
Plain Folks - Answers This advertising strategy gives the viewer a reason to believe the product is of a
good value for ordinary people. Normal product/life.
Facts & Figures - Answers This advertising strategy gives the viewer lots of information or statistics to do
the thinking for them.
Wit & Humor - Answers This advertising strategy gives the viewer a reason to be happy or entertained.
Savvy - Answers Knowledgeable, smart, informed. This type of customer will compare price, sales and
different suppliers to make an intelligent choice.
Slogan - Answers A phrase or words a company wants you to remember about them.
Jingle - Answers A short catchy song to make you remember the product.
Message - Answers Part of the companies advertising strategy. This is WHAT the advertisement says
about the product.
