MKT 300 Chapter 19 Test Questions With
Guaranteed Pass Solutions.
skimming pricing strategy - Answer high price relatives to compare offerings
most commonly used when entering the market
distinctive good with no competition
market plus pricing - Answer internationally setting a relatively high price compared to prices of
competitors
SAME AS SKIMMING STRATEGY
step out - Answer firm raises the price to see if the other competitors will follow suit
benefits of skimming strategy - Answer 1. allows manufacturers to quickly recover its R&D costs
2. protection of patents
3. justifies high r&D prices
4. allows marketers to control demands of introductory stage
penetration pricing strategy - Answer price strategy involving the use of a low entry price compared
with competitive offerings.
theory states that low price will secure market acceptance.
everyday low pricing - Answer offers continuously low pricing rather than relying on price cuts
competitive pricing strategy - Answer setting the price of a product or service based on what the
competition is charging
opening price point - Answer The low price functioned to catch the consumer's eye and create the
perception of value across the higher price points further up the aisle
Guaranteed Pass Solutions.
skimming pricing strategy - Answer high price relatives to compare offerings
most commonly used when entering the market
distinctive good with no competition
market plus pricing - Answer internationally setting a relatively high price compared to prices of
competitors
SAME AS SKIMMING STRATEGY
step out - Answer firm raises the price to see if the other competitors will follow suit
benefits of skimming strategy - Answer 1. allows manufacturers to quickly recover its R&D costs
2. protection of patents
3. justifies high r&D prices
4. allows marketers to control demands of introductory stage
penetration pricing strategy - Answer price strategy involving the use of a low entry price compared
with competitive offerings.
theory states that low price will secure market acceptance.
everyday low pricing - Answer offers continuously low pricing rather than relying on price cuts
competitive pricing strategy - Answer setting the price of a product or service based on what the
competition is charging
opening price point - Answer The low price functioned to catch the consumer's eye and create the
perception of value across the higher price points further up the aisle
