Creative Business
DIGITALE MEDIA: CONTENT
PORTFOLIO
Naam: Marilou de Korte
Module: Digitale media: content
Datum: 7/12/19
,INHOUD
1 Concept en planning..........................................................................................................4
1.1 Beschrijving concept......................................................................................................................... 4
1.2 Planning: Content behoefte.............................................................................................................. 4
1.3 Planning: Contentflow....................................................................................................................... 4
2 Creëren............................................................................................................................... 6
2.1 Creëren: Onderbouwing keuzes contenttypen..................................................................................6
2.2 Creëren: Contentmodels en contenttypen........................................................................................ 6
2.2.1 Contentmodel Topper van de Week......................................................................................6
2.2.2 Contentmodel Huishouden.................................................................................................... 7
2.2.3 Contentmodel Informatie........................................................................................................ 7
3 Publiceren........................................................................................................................... 8
3.1 Verantwoording keuze kanalen......................................................................................................... 8
3.1.1 WhatsApp.............................................................................................................................. 8
3.1.2 YouTube................................................................................................................................ 8
3.1.3 Instagram............................................................................................................................... 8
3.1.4 Facebook............................................................................................................................... 9
3.1.5 Eigen app............................................................................................................................... 9
4 Meten en optimaliseren...................................................................................................10
4.1 Doelstelling concept en content...................................................................................................... 10
4.1.1 Hoofddoelstelling................................................................................................................. 10
4.1.2 Doelstelling Topper van de Week........................................................................................10
4.1.3 Doelstelling Huishouden...................................................................................................... 10
4.1.4 Doelstelling Informatie......................................................................................................... 11
4.2 KSF’s en KPI’s................................................................................................................................ 11
4.2.1 Hoofddoelstelling................................................................................................................. 11
4.2.2 Doelstelling Topper van de Week........................................................................................11
4.2.3 Doelstelling Huishouden...................................................................................................... 11
4.2.4 Doelstelling Informatie......................................................................................................... 11
5 Beheren............................................................................................................................. 13
5.1 Behoudplan.................................................................................................................................... 13
5.1.1 Plan Topper van de Week................................................................................................... 13
5.1.2 Plan Huishouden.................................................................................................................. 13
5.1.3 Plan Informatie..................................................................................................................... 13
5.2 Metadata......................................................................................................................................... 13
5.2.1 Tags Topper van de Week................................................................................................... 13
5.2.2 Tags Huishouden................................................................................................................. 14
5.2.3 Tags Informatie.................................................................................................................... 14
6 Evalueren.......................................................................................................................... 15
7 Contentplanning............................................................................................................... 16
7.1 Verantwoording contentplanning (week + jaar)...............................................................................16
7.1.1 Jaarplanning........................................................................................................................ 16
2
, 7.1.2 Weekplanning...................................................................................................................... 16
3
DIGITALE MEDIA: CONTENT
PORTFOLIO
Naam: Marilou de Korte
Module: Digitale media: content
Datum: 7/12/19
,INHOUD
1 Concept en planning..........................................................................................................4
1.1 Beschrijving concept......................................................................................................................... 4
1.2 Planning: Content behoefte.............................................................................................................. 4
1.3 Planning: Contentflow....................................................................................................................... 4
2 Creëren............................................................................................................................... 6
2.1 Creëren: Onderbouwing keuzes contenttypen..................................................................................6
2.2 Creëren: Contentmodels en contenttypen........................................................................................ 6
2.2.1 Contentmodel Topper van de Week......................................................................................6
2.2.2 Contentmodel Huishouden.................................................................................................... 7
2.2.3 Contentmodel Informatie........................................................................................................ 7
3 Publiceren........................................................................................................................... 8
3.1 Verantwoording keuze kanalen......................................................................................................... 8
3.1.1 WhatsApp.............................................................................................................................. 8
3.1.2 YouTube................................................................................................................................ 8
3.1.3 Instagram............................................................................................................................... 8
3.1.4 Facebook............................................................................................................................... 9
3.1.5 Eigen app............................................................................................................................... 9
4 Meten en optimaliseren...................................................................................................10
4.1 Doelstelling concept en content...................................................................................................... 10
4.1.1 Hoofddoelstelling................................................................................................................. 10
4.1.2 Doelstelling Topper van de Week........................................................................................10
4.1.3 Doelstelling Huishouden...................................................................................................... 10
4.1.4 Doelstelling Informatie......................................................................................................... 11
4.2 KSF’s en KPI’s................................................................................................................................ 11
4.2.1 Hoofddoelstelling................................................................................................................. 11
4.2.2 Doelstelling Topper van de Week........................................................................................11
4.2.3 Doelstelling Huishouden...................................................................................................... 11
4.2.4 Doelstelling Informatie......................................................................................................... 11
5 Beheren............................................................................................................................. 13
5.1 Behoudplan.................................................................................................................................... 13
5.1.1 Plan Topper van de Week................................................................................................... 13
5.1.2 Plan Huishouden.................................................................................................................. 13
5.1.3 Plan Informatie..................................................................................................................... 13
5.2 Metadata......................................................................................................................................... 13
5.2.1 Tags Topper van de Week................................................................................................... 13
5.2.2 Tags Huishouden................................................................................................................. 14
5.2.3 Tags Informatie.................................................................................................................... 14
6 Evalueren.......................................................................................................................... 15
7 Contentplanning............................................................................................................... 16
7.1 Verantwoording contentplanning (week + jaar)...............................................................................16
7.1.1 Jaarplanning........................................................................................................................ 16
2
, 7.1.2 Weekplanning...................................................................................................................... 16
3
