Contents
SOLUTION MANUAL
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
3
©xPearsonxEducationxLimitedx201
9
,Chapters Pages
Introduction 5
1 Businessx andx managementx research,x reflectivex diariesx andx thex purpose
ofxthisxbook 15
2 Choosingxaxresearchxtopicxandxdevelopingxyourxresearchxproposal 19
3 Criticallyxreviewingxthexliterature 23
4 Understandingxresearchxphilosophyxandxapproachesxtoxtheoryxdevelopment
27
5 Formulatingxthexresearchxdesign 32
6 Negotiatingxaccessxandxresearchxethics 36
7 Selectingxsamples 40
8 Utilisingxsecondaryxdata 44
9 Collectingxdataxthroughxobservation 48
10 Collectingxprimaryxdataxusingxresearchxinterviewsxandxresearchxdiaries 54
11 Collectingxprimaryxdataxusingxquestionnaires 59
12 Analysingxdataxquantitatively 63
13 Analysingxdataxqualitatively 68
14 Writingxandxpresentingxyourxprojectxreport 72
Appendix 75
1 Researchxprojectxassignment 75
2 Groupxposterxresearchxprojectxassignment 80
3 Researchxproposalxassignment 84
4 Additionalxcasesxonxthexcompanionxwebsite 89
4
©xPearsonxEducationxLimitedx201
9
, INTRODUCTION
Anx overviewx ofx thex instructors’x manual
Thisxinstructors’xmanualxprovidesxcommentaryxforxthexeighthxeditionxofxthextextbookxRes
earchxMethodsxforxBusinessxStudents.xThexcommentaryxisxonxaxchapterxbyxchapterxbasisxandxin
cludes:
chapterxlearningxoutcomes;
summaryxofxthexcontent;
commentsxonxlikelyxstudentxreactionsxandxpossiblexusexofxmaterials;
ideasxforxstudents’xpreparatoryxwork;
suggestionsxforxdeliveryxinxthexclassroom;
ideasxforxstudents’xfollow-upxwork.
Inxaddition,xwexhavexincludedxaxcopyxofxaxresearchxprojectxassignment,xaxgroupxresearchx
projectxposterxassignmentxandxaxcopyxofxaxdissertationxproposalxassignmentxasxappendices.
ResearchxMethodsxforxBusinessx–xanxoverviewxofxthexeighthxedition
Pedagogicx features
Thexover-
ridingxpurposexofxResearchxMethodsxforxBusinessxStudentsxisxtoxhelpxundergraduatexandxpostgrad
uatexstudentsxandxstudentsxonxprofessionalxcoursesxtoxundertakexresearch.xEachxchapterxd
ealsxwithxaxpartxofxthexresearchxprocessxandxdiscussesxthexideas,xtechniquesxandxmethodsxus
ingxasxlittlexjargonxasxisxpossible.xTables,xchecklistsxandxdiagramsxarexusedxtoxaidxthisxdiscus
sion.xWherexnewxtermsxarexintroducedxforxthexfirstxtime,xtheyxarexshownxinxbold,xandxaxdefini
tionxorxexplanationxfollowsxshortlyxafterwards.xTheyxarexalsoxlistedxwithxaxbriefxdefinitionx
inxthexglossary.xThexapplicationxofxappropriatexinformationxtechnologyxisxconsidered,xinx
mostxinstancesxasxanxintegralxpartxofxthextext.xChaptersxhavexbeenxcross-
referencedxasxappropriate,xandxanxindexxisxprovidedxtoxhelpxstudentsxfindxtheirxwayxaroun
dxthexbook.
Focusxonxstudentxresearchxboxesxarexincludedxwithinxthextextxofxeachxchapter.xThesexarexbas
edxonxactualxresearchxprojects,xundertakenxbyxstudents,xinxwhichxpointsxmadexinxthextextx
arexillustrated.xInxmanyxinstances,xthesexworkedxexamplesxillustratexpossiblexpitfallsxstude
ntsxmayxcomexacrossxwhilexundertakingxtheirxresearch.xWherexaxpitfallxhasxbeenxillustrate
d,xitxwill,xitxisxhoped,xhelpxyourxstudentsxavoidxmakingxthexsamexmistake.xFurtherxillustra
tionsxarexprovidedxbyxfocusxonxmanagementxresearchxandxresearchxinxthexnewsxboxes.
Focusxonxmanagementxresearchxboxesxdiscussxrecentxresearchxinxbusinessxandxmanagement.x
Thesexarexnormallyxderivedxfromxrefereedxacademicxjournalxarticles,xandxstudentsxarexlikel
yxtoxbexablextoxdownloadxthexactualxarticlesxfromxonlinexdatabasesxatxtheirxuniversity.
Focusxonxresearchxinxthexnewsxboxesxprovidextopicalxnewsxarticlesxthatxillustratexpertinentxre
search-
5
©xPearsonxEducationxLimitedx201
9
, relatedxissues.xAllxthesexwillxhelpxstudentsxtoxunderstandxthextechniquexorxideaxandxtoxass
essxitsxsuitabilityxorxappropriatenessxtoxtheirxresearch.xBoxedxchecklistsxprovidexstudentsxwit
hxfurtherxfocussedxguidance xforxtheirxownxresearch.
6
©xPearsonxEducationxLimitedx201
9
SOLUTION MANUAL
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
3
©xPearsonxEducationxLimitedx201
9
,Chapters Pages
Introduction 5
1 Businessx andx managementx research,x reflectivex diariesx andx thex purpose
ofxthisxbook 15
2 Choosingxaxresearchxtopicxandxdevelopingxyourxresearchxproposal 19
3 Criticallyxreviewingxthexliterature 23
4 Understandingxresearchxphilosophyxandxapproachesxtoxtheoryxdevelopment
27
5 Formulatingxthexresearchxdesign 32
6 Negotiatingxaccessxandxresearchxethics 36
7 Selectingxsamples 40
8 Utilisingxsecondaryxdata 44
9 Collectingxdataxthroughxobservation 48
10 Collectingxprimaryxdataxusingxresearchxinterviewsxandxresearchxdiaries 54
11 Collectingxprimaryxdataxusingxquestionnaires 59
12 Analysingxdataxquantitatively 63
13 Analysingxdataxqualitatively 68
14 Writingxandxpresentingxyourxprojectxreport 72
Appendix 75
1 Researchxprojectxassignment 75
2 Groupxposterxresearchxprojectxassignment 80
3 Researchxproposalxassignment 84
4 Additionalxcasesxonxthexcompanionxwebsite 89
4
©xPearsonxEducationxLimitedx201
9
, INTRODUCTION
Anx overviewx ofx thex instructors’x manual
Thisxinstructors’xmanualxprovidesxcommentaryxforxthexeighthxeditionxofxthextextbookxRes
earchxMethodsxforxBusinessxStudents.xThexcommentaryxisxonxaxchapterxbyxchapterxbasisxandxin
cludes:
chapterxlearningxoutcomes;
summaryxofxthexcontent;
commentsxonxlikelyxstudentxreactionsxandxpossiblexusexofxmaterials;
ideasxforxstudents’xpreparatoryxwork;
suggestionsxforxdeliveryxinxthexclassroom;
ideasxforxstudents’xfollow-upxwork.
Inxaddition,xwexhavexincludedxaxcopyxofxaxresearchxprojectxassignment,xaxgroupxresearchx
projectxposterxassignmentxandxaxcopyxofxaxdissertationxproposalxassignmentxasxappendices.
ResearchxMethodsxforxBusinessx–xanxoverviewxofxthexeighthxedition
Pedagogicx features
Thexover-
ridingxpurposexofxResearchxMethodsxforxBusinessxStudentsxisxtoxhelpxundergraduatexandxpostgrad
uatexstudentsxandxstudentsxonxprofessionalxcoursesxtoxundertakexresearch.xEachxchapterxd
ealsxwithxaxpartxofxthexresearchxprocessxandxdiscussesxthexideas,xtechniquesxandxmethodsxus
ingxasxlittlexjargonxasxisxpossible.xTables,xchecklistsxandxdiagramsxarexusedxtoxaidxthisxdiscus
sion.xWherexnewxtermsxarexintroducedxforxthexfirstxtime,xtheyxarexshownxinxbold,xandxaxdefini
tionxorxexplanationxfollowsxshortlyxafterwards.xTheyxarexalsoxlistedxwithxaxbriefxdefinitionx
inxthexglossary.xThexapplicationxofxappropriatexinformationxtechnologyxisxconsidered,xinx
mostxinstancesxasxanxintegralxpartxofxthextext.xChaptersxhavexbeenxcross-
referencedxasxappropriate,xandxanxindexxisxprovidedxtoxhelpxstudentsxfindxtheirxwayxaroun
dxthexbook.
Focusxonxstudentxresearchxboxesxarexincludedxwithinxthextextxofxeachxchapter.xThesexarexbas
edxonxactualxresearchxprojects,xundertakenxbyxstudents,xinxwhichxpointsxmadexinxthextextx
arexillustrated.xInxmanyxinstances,xthesexworkedxexamplesxillustratexpossiblexpitfallsxstude
ntsxmayxcomexacrossxwhilexundertakingxtheirxresearch.xWherexaxpitfallxhasxbeenxillustrate
d,xitxwill,xitxisxhoped,xhelpxyourxstudentsxavoidxmakingxthexsamexmistake.xFurtherxillustra
tionsxarexprovidedxbyxfocusxonxmanagementxresearchxandxresearchxinxthexnewsxboxes.
Focusxonxmanagementxresearchxboxesxdiscussxrecentxresearchxinxbusinessxandxmanagement.x
Thesexarexnormallyxderivedxfromxrefereedxacademicxjournalxarticles,xandxstudentsxarexlikel
yxtoxbexablextoxdownloadxthexactualxarticlesxfromxonlinexdatabasesxatxtheirxuniversity.
Focusxonxresearchxinxthexnewsxboxesxprovidextopicalxnewsxarticlesxthatxillustratexpertinentxre
search-
5
©xPearsonxEducationxLimitedx201
9
, relatedxissues.xAllxthesexwillxhelpxstudentsxtoxunderstandxthextechniquexorxideaxandxtoxass
essxitsxsuitabilityxorxappropriatenessxtoxtheirxresearch.xBoxedxchecklistsxprovidexstudentsxwit
hxfurtherxfocussedxguidance xforxtheirxownxresearch.
6
©xPearsonxEducationxLimitedx201
9
