Adobe RTCDP BP: 1.1 - Create segment
and activate to destination
A RT CDP BP needs to delete a segment. What must the business
practitioner do before completing this task? - correct answer ✔Deactivate
any active destination tied to the segment
A RT CDP BP wants to create a segment to target people who abandon carts
on a retail website. Which segment logic should be used to represent this? -
correct answer ✔Profile: Category != Preferred Category
AND
Product Size != Preferred Size
in last 7 days.
AND
Abandoned Cart
AND
Loyalty Member
The marketing campaign manager of a retail company wants to create an
audience segment for an upcoming email campaign of their loyalty program.
The targeted audience of this segment are people in the age group between
25 and 35 years who are not part of their gold or silver loyalty membership.
Which segment logic is recommended for this scenario? - correct answer
✔Include - age group equals 25-35
AND
Exclude - loyalty status equals gold or silver
AND
and activate to destination
A RT CDP BP needs to delete a segment. What must the business
practitioner do before completing this task? - correct answer ✔Deactivate
any active destination tied to the segment
A RT CDP BP wants to create a segment to target people who abandon carts
on a retail website. Which segment logic should be used to represent this? -
correct answer ✔Profile: Category != Preferred Category
AND
Product Size != Preferred Size
in last 7 days.
AND
Abandoned Cart
AND
Loyalty Member
The marketing campaign manager of a retail company wants to create an
audience segment for an upcoming email campaign of their loyalty program.
The targeted audience of this segment are people in the age group between
25 and 35 years who are not part of their gold or silver loyalty membership.
Which segment logic is recommended for this scenario? - correct answer
✔Include - age group equals 25-35
AND
Exclude - loyalty status equals gold or silver
AND
