DPR3705 Assignment 2
Semester 2 2024 - DUE 27
September 2024
QUESTIONS WITH ANSWERS
[School]
[Course title]
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication strategy as
envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation. (4) Sub-total:
20
3.1 Define the concept of Strategic Change (2 marks)
Strategic change refers to the process of modifying an organization's strategy, objectives, and
operational methods in response to internal and external factors in order to achieve long-term
goals. It involves aligning the organization's structure, culture, and resources with new strategic
directions to improve performance and remain competitive.
3.2 Seven Barriers to the Implementation of a Corporate Communication Strategy (as per
Ehlers and Lazenby) (14 marks)
1. Lack of Top Management Support: Without strong backing from senior leadership, a
communication strategy may fail to gain the necessary resources and commitment from
the rest of the organization.
Semester 2 2024 - DUE 27
September 2024
QUESTIONS WITH ANSWERS
[School]
[Course title]
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication strategy as
envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation. (4) Sub-total:
20
3.1 Define the concept of Strategic Change (2 marks)
Strategic change refers to the process of modifying an organization's strategy, objectives, and
operational methods in response to internal and external factors in order to achieve long-term
goals. It involves aligning the organization's structure, culture, and resources with new strategic
directions to improve performance and remain competitive.
3.2 Seven Barriers to the Implementation of a Corporate Communication Strategy (as per
Ehlers and Lazenby) (14 marks)
1. Lack of Top Management Support: Without strong backing from senior leadership, a
communication strategy may fail to gain the necessary resources and commitment from
the rest of the organization.
