Voorblad
BRANCHE EN
ASSORTIMENTSKENNIS
19-1-2021
,Inhoudsopgave
Voorblad .................................................................................................................................................. 0
Inhoudsopgave ........................................................................................................................................ 1
Inleiding ................................................................................................................................................... 3
H1 Kennismaken met de branche ........................................................................................................... 4
1.1 inleiding ..................................................................................... Error! Bookmark not defined.
1.2 Beschrijving van de Branche.................................................................................................... 4
1.3 Trends/productontwikkelingen ............................................................................................... 5
1.4 Duurzaam ondernemen ................................................................................................................ 6
Hoofdstuk 2 Consumentenmarketing en media ..................................................................................... 7
2.1 Inleiding ......................................................................................................................................... 7
2.2 Websites ........................................................................................................................................ 7
2.3 Consumentenmarketing ................................................................................................................ 8
2.4 Social media................................................................................................................................... 8
2.5 Bloggers en vloggers ...................................................................................................................... 8
2.6 Mediavormen ................................................................................................................................ 9
Hoofdstuk 3 Marketingmix van Sons ...................................................................................................... 9
3.1 Inleiding ......................................................................................................................................... 9
3.2 Winkelformule en concurrentie ................................................................................................... 9
3.3 Promotie ...................................................................................................................................... 10
3.4 Huisstijl ........................................................................................... Error! Bookmark not defined.
3.5 Winkelexterieur ........................................................................................................................... 10
3.6 Winkelinterieur............................................................................................................................ 11
3.7 Presentatieplan ........................................................................................................................... 11
3.8 Presentatievormen ...................................................................................................................... 12
3.9 Locatie ......................................................................................................................................... 14
3.10 Personeel ................................................................................................................................... 14
3.11 Prijs ............................................................................................... Error! Bookmark not defined.
3.12 Product ...................................................................................................................................... 16
H4 Het assortiment ............................................................................................................................... 16
4.1 Inleiding ....................................................................................................................................... 16
4.2 Assortimentsopbouw .................................................................................................................. 17
4.3 Trend/seizoenartikelen ............................................................................................................... 17
1
, 4.4 ...................................................................................................................................................... 17
4.5 Artikelgroep 1 .............................................................................................................................. 18
4.5.1 Bovenkleding ........................................................................... Error! Bookmark not defined.
....................................................................................................................................................... 18
4.5.2 Artikel 2 ................................................................................................................................ 19
4.6 Artikelgroep 2 .............................................................................................................................. 19
4.6.1 Jeans/pants........................................................................................................................... 19
4.6.2 Jeans ..................................................................................................................................... 20
Conclusie ............................................................................................................................................... 21
Bronvermelding ..................................................................................................................................... 22
Bijlage .................................................................................................................................................... 23
2
BRANCHE EN
ASSORTIMENTSKENNIS
19-1-2021
,Inhoudsopgave
Voorblad .................................................................................................................................................. 0
Inhoudsopgave ........................................................................................................................................ 1
Inleiding ................................................................................................................................................... 3
H1 Kennismaken met de branche ........................................................................................................... 4
1.1 inleiding ..................................................................................... Error! Bookmark not defined.
1.2 Beschrijving van de Branche.................................................................................................... 4
1.3 Trends/productontwikkelingen ............................................................................................... 5
1.4 Duurzaam ondernemen ................................................................................................................ 6
Hoofdstuk 2 Consumentenmarketing en media ..................................................................................... 7
2.1 Inleiding ......................................................................................................................................... 7
2.2 Websites ........................................................................................................................................ 7
2.3 Consumentenmarketing ................................................................................................................ 8
2.4 Social media................................................................................................................................... 8
2.5 Bloggers en vloggers ...................................................................................................................... 8
2.6 Mediavormen ................................................................................................................................ 9
Hoofdstuk 3 Marketingmix van Sons ...................................................................................................... 9
3.1 Inleiding ......................................................................................................................................... 9
3.2 Winkelformule en concurrentie ................................................................................................... 9
3.3 Promotie ...................................................................................................................................... 10
3.4 Huisstijl ........................................................................................... Error! Bookmark not defined.
3.5 Winkelexterieur ........................................................................................................................... 10
3.6 Winkelinterieur............................................................................................................................ 11
3.7 Presentatieplan ........................................................................................................................... 11
3.8 Presentatievormen ...................................................................................................................... 12
3.9 Locatie ......................................................................................................................................... 14
3.10 Personeel ................................................................................................................................... 14
3.11 Prijs ............................................................................................... Error! Bookmark not defined.
3.12 Product ...................................................................................................................................... 16
H4 Het assortiment ............................................................................................................................... 16
4.1 Inleiding ....................................................................................................................................... 16
4.2 Assortimentsopbouw .................................................................................................................. 17
4.3 Trend/seizoenartikelen ............................................................................................................... 17
1
, 4.4 ...................................................................................................................................................... 17
4.5 Artikelgroep 1 .............................................................................................................................. 18
4.5.1 Bovenkleding ........................................................................... Error! Bookmark not defined.
....................................................................................................................................................... 18
4.5.2 Artikel 2 ................................................................................................................................ 19
4.6 Artikelgroep 2 .............................................................................................................................. 19
4.6.1 Jeans/pants........................................................................................................................... 19
4.6.2 Jeans ..................................................................................................................................... 20
Conclusie ............................................................................................................................................... 21
Bronvermelding ..................................................................................................................................... 22
Bijlage .................................................................................................................................................... 23
2
