MGT 103 Exam 1 Questions and Answers

MGT 103 Exam 1
Questions and Answers

What state in today's United States has had 6 different country flags fly over it?


✓✓~ Spain

France

Mexico

The Republic of Texas

United States of America

Confederate States of America




Tag line:




Minnesota

Texas

UCSD


✓✓~ We like it here

Dont mess with Texas

,Break Things Better




* Marketing is


✓✓~ the activity for creating, communicating, delivering, and

exchanging offerings that benefits its customers, the organization, its

stakeholders, and society at large




- creating

- communicating

- delivering,

- exchanging




* Marketing definition (simplify)


✓✓~ 1. to discover the needs and wants of prospective customers




2. satisfy them




Is selling on price a good strategy?


✓✓~ No. because someone will always sell it for less

,A want is


✓✓~ a need that is shaped by a person's knowledge, culture, and

personality




- Need

- Knowledge, culture, and personality




A marketing department relates to


✓✓~ many people, organizations, and environmental forces




The organization and its departments

(marketing)


✓✓~ Human resources department

<<<ownerships (shareholders (owners))




Information systems department

ownerships >>> (shareholders (owners))

<<< relationships (customers)




Marketing department

, >>> Relationships (customers)




Finance department

>>> Partnerships (suppliers)




Manufacturing department

<<< Partnerships (suppliers)

>>> Alliances (other organizations)




Research and development department

<<< Alliances (Other organizations)




(see 1)




Environmental forces


✓✓~ social

economic

technological

competitive

regulatory