Hubspot Digital Marketing Certification Test 3 questions and Answers

Hubspot Digital Marketing Certification Test 3 questions and Answers Planning a timeline - Answer--maintain agility while still having time to execute on your initiatives -have 2-3 offers a quarter you want to create -organize your content by journey stage -use your goals to determine what content you need to focus on -- map from there what content you need and when it needs to be live -Identify any company-wide initiatives that will need support from content over the next quarter Creating a Workflow - Answer-An intuitive breakdown of the content creation process, consisting of the sequence of steps a piece of content moves through from its initial creation to publication. -clearly identifies who will do what & if outside influencers or freelancers are contributing and in what capacity -outline each step: outline completed, finally draft completed, etc. -consider how you created content before implementing your format and consider what worked and what didn't to avoid those roadblocks in the future. Reviewing and Editing Content - Answer--Set up a review system so you're sure that your content is accurate, well written, and aligned with your brand -there are seven best practices --set clear expectations --define roles in the reviewal process -- determine a timeline -- use a style guide -- track edits --manage progress -- SEO R&E: set clear expectations - Answer-reviewer should know what they're looking for -grammar errors, fact checking, story gaps, word-smithing, etc. R&E: define roles - Answer-each person should know what they need to do and when -developmental editor may look at your content's overall focus and structure -a copy editor may go for more detailed edits -or maybe there is only one editor looking over everything