MNG3701 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (620712) - DUE 16 September 2024

MNG3701
Assignment 2 Semester 2 2024
Detailed Solutions, References & Explanations

Unique number: 620712

Due Date: 16 September 2024

TABLE OF CONTENTS
INTRODUCTION ........................................................ Error! Bookmark not defined.

1. CONCEPT OF SUSTAINABILITY IN VODACOM Error! Bookmark not defined.

Economic Sustainability ........................................... Error! Bookmark not defined.

Environmental Sustainability.................................... Error! Bookmark not defined.

Social Sustainability ................................................. Error! Bookmark not defined.

Technological and Digital Inclusion ......................... Error! Bookmark not defined.

2. VODACOM’S COMMITMENT TO THE SDGS ..... Error! Bookmark not defined.

Good Health and Well-Being (SDG 3): .................... Error! Bookmark not defined.

Quality Education (SDG 4): ..................................... Error! Bookmark not defined.

Gender Equality (SDG 5): ........................................ Error! Bookmark not defined.

Decent Work and Economic Growth (SDG 8):......... Error! Bookmark not defined.
Terms of use
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• Use this document as a guide for learning, comparison and reference purpose,
• (SDG
Climate Action Not to duplicate, reproduce and/or misrepresent
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document as your own work,
defined.
• Fully accept the consequences should you plagiarise or misuse this document.
3. STRATEGIC GOALS AND SMART PRINCIPLESError! Bookmark not defined.
Disclaimer
4. VISION AND MISSION
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provided “as is” without
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be used for comparison, research
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b) Formulate a Mission Statement for Vodacom: ..... Error! Bookmark not defined.

, +27 67 171 1739

TABLE OF CONTENTS
INTRODUCTION ........................................................................................................ 3
1. IMPORTANCE OF ANALYZING THE MICRO-ENVIRONMENT ......................... 3
Approaches to Analyzing the Micro-Environment ................................................... 4
Resource-Based View (RBV)............................................................................... 4
Functional Analysis .............................................................................................. 4
Value Chain Analysis ........................................................................................... 5
Identifying Strengths and Weaknesses in Vodacom ............................................... 5
Strengths ............................................................................................................. 5
Weaknesses ........................................................................................................ 5
2. THE FOUR-CORNER ANALYSIS ......................................................................... 6
Major Competitor: MTN Group ................................................................................ 6
Four-Corner Analysis of MTN Group ...................................................................... 7
Application of Four-Corner Analysis to MTN Group ................................................ 8
3. CAPABILITIES OF VODACOM ........................................................................... 9
Concept of Capabilities ........................................................................................... 9
Value Chain and Vodacom’s Capabilities ............................................................... 9
Inbound Logistics ................................................................................................. 9
Operations ......................................................................................................... 10
Marketing and Sales .......................................................................................... 10
Service ............................................................................................................... 10
Technology Development .................................................................................. 10
4. DIFFERENTIATION STRATEGY ...................................................................... 11
Unique Product Features and Innovation: ............................................................. 11
Broad Market Targeting: ....................................................................................... 11
Customer Loyalty and Brand Perception: ............................................................. 12
CONCLUSION ......................................................................................................... 12
REFERENCES ......................................................................................................... 12




Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is” without
any representations or warranties, express or implied. The author assumes no liability as a result of
reliance and use of the contents of this document. This document is to be used for comparison, research
and reference purposes ONLY. No part of this document may be reproduced, resold or transmitted in any
form or by any means.