Marketing 4500 FINAL EXAM with correct answers 2024.

Which of the following is a characteristic of direct marketing? - correct answer Products sold directly to the consumer What is an important source of demographic information for many direct marketers? - correct answer US Census The Prizm segmentation system organizes consumer information according to what criteria? - correct answer Zip-Codes What is data mining? - correct answer Using statistical formulas to find ideal customer type Which of the following is not a type of direct marketing media? - correct answer All of the above are direct marketing media Databases are often prioritized in terms of recency, frequency and - correct answer monetary tansactions The use of direct marketing has increased in recent years because of all of the following reasons except: - correct answer expansion of indoor malls What is the main objective for direct marketing? - correct answer making the sale What is one of the main disadvantages of using direct marketing media? - correct answer Image problems All of the following have contributed to the growth of direct marketing EXCEPT: - correct answer postage rate increases