THE TRADE DESK ELABORATED QUESTIONS AND ANSWERS

THE TRADE DESK ELABORATED QUESTIONS AND ANSWERS The industry needs to begin giving credit to all levels of the purchase funnel - not just to the last click - CORRECT ANSWER-True Which of the following questions should you ask when leveraging data? - CORRECT ANSWER-(A) How was the data collected? (B) What action was taken to qualify? (C) How often is the data refreshed? (D) Who supplied the data? You must keep testing and optimizing your data throughout a campaign to see the greatest results. - CORRECT ANSWER True Which of the below is an example of a digital identifier? - CORRECT ANSWER-(A) Cookie ID (B) Device ID (C) Email How can marketers get the best ROI on a campaign? - CORRECT ANSWER-(B) Using their own customer data (C) Building an audience of people who data shows will likely take a similar action to people who have already converted The open internet describes any measurable inventory that's available to an independent buying platform. - CORRECT ANSWER-True What is a Walled Garden? - CORRECT ANSWER-(A) A company with intrinsic conflicts of inte