Chapter 01
Overview of Marketing
True / False Questions
1. Marketing is an activity that only large firms with specialized departments can
execute.
True False
2. Good marketing is not a random activity.
True False
3. Understanding a customer's needs and wants is fundamental to marketing
success.
True False
4. Marketers might wish to sell their products to everyone, but it is not practical
to do so.
True False
,5. The four Ps include product, promotion, planning, and place.
True False
6. Because thoughts, opinions, and philosophies are neither goods nor services,
they cannot really be marketed.
True False
7. The group of firms that makes and delivers a given set of goods and/or
services is called a supply chain.
True False
8. Value is what you get for what you give.
True False
9. Value-based marketing helps to build long-term customer loyalty.
True False
10. Over the past decade or so, marketers have begun to realize that it is best to
structure a firm's customer orientation in terms of transactions rather than
relationships.
True False
,11. The Apple™ iPad has been successful because it provides value to
customers.
True False
12. When a good or service is promoted, the purpose of the promotion is to
inform, persuade, or remind customers.
True False
13. By publishing a Code of Ethics, a firm ensures that all employees will behave
ethically.
True False
14. When a car manufacturer sells trucks, cars, and car parts to the government
or military, this is an example of B2C marketing.
True False
15. The power adapters Dell sells with its computers are built by small companies
who specialize in power-related accessories. Dell and the power adapter
manufacturers are engaging in B2B marketing.
True False
, 16. Garage sales and online classified ads are examples of C2C marketing.
True False
Multiple Choice Questions
17. When a tee shirt manufacturer states, "We only sell it in black because that
way we can buy plenty of black fabric and run our plant efficiently," their
statement reflects the views that were popular in which era of the evolution of
marketing?
A. Production-oriented
B. Sales-oriented
C. Market-oriented
D. Value-based marketing
E. Economic-oriented
Overview of Marketing
True / False Questions
1. Marketing is an activity that only large firms with specialized departments can
execute.
True False
2. Good marketing is not a random activity.
True False
3. Understanding a customer's needs and wants is fundamental to marketing
success.
True False
4. Marketers might wish to sell their products to everyone, but it is not practical
to do so.
True False
,5. The four Ps include product, promotion, planning, and place.
True False
6. Because thoughts, opinions, and philosophies are neither goods nor services,
they cannot really be marketed.
True False
7. The group of firms that makes and delivers a given set of goods and/or
services is called a supply chain.
True False
8. Value is what you get for what you give.
True False
9. Value-based marketing helps to build long-term customer loyalty.
True False
10. Over the past decade or so, marketers have begun to realize that it is best to
structure a firm's customer orientation in terms of transactions rather than
relationships.
True False
,11. The Apple™ iPad has been successful because it provides value to
customers.
True False
12. When a good or service is promoted, the purpose of the promotion is to
inform, persuade, or remind customers.
True False
13. By publishing a Code of Ethics, a firm ensures that all employees will behave
ethically.
True False
14. When a car manufacturer sells trucks, cars, and car parts to the government
or military, this is an example of B2C marketing.
True False
15. The power adapters Dell sells with its computers are built by small companies
who specialize in power-related accessories. Dell and the power adapter
manufacturers are engaging in B2B marketing.
True False
, 16. Garage sales and online classified ads are examples of C2C marketing.
True False
Multiple Choice Questions
17. When a tee shirt manufacturer states, "We only sell it in black because that
way we can buy plenty of black fabric and run our plant efficiently," their
statement reflects the views that were popular in which era of the evolution of
marketing?
A. Production-oriented
B. Sales-oriented
C. Market-oriented
D. Value-based marketing
E. Economic-oriented
