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C10 EXAM 2024 WITH 100% ACCURATE SOLUTIONS
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To determine the potential for sales of coffee, as opposed to a specific brand, in a particular market area, a company should use the - ANSWER ☑☑category development index After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: high BDI and low CDI. Which of the following information can be deduced from this data? - ANSWER ☑☑good market to advertise in but requires sales decline monitoring Which of the following situations offers an advertiser the least attractive marketing opportunity? - ANSWER ☑☑low brand development index (BDI) and low category development index (CDI) A
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