Digital Marketing Exam-Questions and Answers Graded A+

Digital Marketing Exam-Questions and Answers Graded A+ A/B testing - ANSWER-Also referred to as split testing, the process in which email and content marketers compare two versions of a single variable to determine which one performs better. This process is undertaken in order to optimize content and marketing efforts. Account - ANSWER-An account in a CRM tool is a company that you do business with. Action plan - ANSWER-A coherent project structure outlining the steps that need to be taken as a result of your strategic planning with key objectives aligned to the core strategy, delivering against a specific timeframe Activity rate by channel - ANSWER-A SAM metric for measuring how many sales activities are made in different channels. Explains the key channel used for SAM by a rep. Ad click - ANSWER-A click on an ad impression served in the period being measured. Ad impression - ANSWER-Each instance that a consumer is served an ad. Ad impression arrival - ANSWER-A user arriving at a site who has been exposed to an ad served on behalf of that site. Ad network - ANSWER-A system that manages ad inventory from publishers and operators to efficiently match the inventory with advertiser demand. Ad unique user - ANSWER-A unique device that has made a request for an ad impression served in the period being measured Ad unit - ANSWER-An advertising vehicle (for example, a mobile banner) that includes creative assets inside a mobile ad space Advertiser - ANSWER-An organization that wants to get its message to the right audience, efficiently and effectively. Aggregated posting - ANSWER-Posting across multiple social networks from one location. Alt text - ANSWER-A text description of an image on a website, used to describe images to users who are unable to see them Analytics - ANSWER-The collection, measurement, and analysis of digital marketing channel performance and website data. Analytics tool - ANSWER-A software and web application that can help indicate whether activity being undertaken by a business is having an impact on its goals App monetization - ANSWER-Making money from a mobile app through advertising, app download promotion, or other methods Average deal size by lead source - ANSWER-A SAM metric which indicates the most profitable channels for SAM.