Albeda College Unit 36 P2. Arno Vollebregt IBS3B. 29-09-2017
Learning outcome 1: be able to present the initial business idea using
relevant criteria.
Unit 36: starting a small business
P2: report (Resub)
Tutor: W. van Gaasbeek
Student: Arno Vollebregt
Class: IBS 3 B
Date: 17-11-2017
1
, Albeda College Unit 36 P2. Arno Vollebregt IBS3B. 29-09-2017
Identifying the target market
To identify the target I need to make some objectives to get to know what information I
exactly wish to gain. I think the best way to identify my target market is just to use social
media and just talk to people I know and mention that I sell blueberries; I would ask if
they are interested in buying some at my company. My objectives for this company are
going to be:
1. How popular are the blueberries in The Netherlands?
2. What is the retail price in big popular grocery stores?
3. How many people in The Netherlands do buy and eat the blueberries?
4. Is the blueberry market share growing?
5. How can I expand my company?
Write a research brief and proposal
How popular are the blueberries in The Netherlands
The past few years the popularity of the blueberries has grown a lot. It became a
popular product which people started to buy a lot. Every year it got more popular than
the year before, this means that fruit importers needed to import more blueberries. We
also increased our own production on blueberries in The Netherlands. This picture show
that the consumption of blueberries increases with a little bit more than 4% every year.
This means that the product only gets bigger and bigger.
2
Learning outcome 1: be able to present the initial business idea using
relevant criteria.
Unit 36: starting a small business
P2: report (Resub)
Tutor: W. van Gaasbeek
Student: Arno Vollebregt
Class: IBS 3 B
Date: 17-11-2017
1
, Albeda College Unit 36 P2. Arno Vollebregt IBS3B. 29-09-2017
Identifying the target market
To identify the target I need to make some objectives to get to know what information I
exactly wish to gain. I think the best way to identify my target market is just to use social
media and just talk to people I know and mention that I sell blueberries; I would ask if
they are interested in buying some at my company. My objectives for this company are
going to be:
1. How popular are the blueberries in The Netherlands?
2. What is the retail price in big popular grocery stores?
3. How many people in The Netherlands do buy and eat the blueberries?
4. Is the blueberry market share growing?
5. How can I expand my company?
Write a research brief and proposal
How popular are the blueberries in The Netherlands
The past few years the popularity of the blueberries has grown a lot. It became a
popular product which people started to buy a lot. Every year it got more popular than
the year before, this means that fruit importers needed to import more blueberries. We
also increased our own production on blueberries in The Netherlands. This picture show
that the consumption of blueberries increases with a little bit more than 4% every year.
This means that the product only gets bigger and bigger.
2
