ProStart Level 2 2nd Edition Semester Exam Questions and Answers Graded A+

ProStart Level 2 2nd Edition Semester Exam Questions and Answers Graded A+ Publicity The attention an operation receives from the public Press Release A brief presentation of promotional information written to sound like a news article. Cooperative sales promotion When two or more sponsors develop complementary promotions or offer complementary promotional materials Marketing Process of communicating a business's message to its market Market Group of people known as customers or guests Menu engineering systematically breaks down a menu's components to analyze which items are making money and which items are selling Du Jour Menu that lists the menu items that are available on a particular day Profit The amount of money remaining for an operation after expenses, or costs, are paid Plow horses Popular but less profitable items on the menu California A menu that lists all meals available at any time of day Point of sale (POS) system where most operations run historical sales and production reports from Profit and loss report Compiles sales and cost information for a specific period of time Labor Total cost associated with staff members employed by an operation