The Trade Desk EDGE: Marketing
Foundations exam with verified answers
What does "PII" stand for? -Correct Answer-Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. -Correct Answer-True
The major difference between a true DSP and an ad network is: -Correct Answer-An ad network focuses on both the demand side and supply side
As RTB evolves: -Correct Answer-The epicenter of power moves from the sell side to the buy side
If you are the only one on the marketing plan, your frequency window might be: -Correct Answer-Not serving as many ads to users since you are not fighting for last-touch credit
To achieve success in digital advertising, you need to know the rules of the game. The first and most important rule is to: -Correct Answer-Ask questions and set a goal
Cost per mille (CPM) measures: -Correct Answer-The price an advertiser pays per 1,000 impressions
In reference to line items, how many permutations are possible with the letters "ABC"? -Correct Answer-
In reference to line items, how many permutations are possible with the letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them 10 ads, then what
is the expected GRP? -Correct Answer-80
The power of choice benefits the: -Correct Answer-Advertiser
DSPs optimize to: -Correct Answer-Low CPMs When campaigns are trafficked into the publisher ad server, the buyer has full control over decisioning. -
Correct Answer-False
All data is created equal -Correct Answer-False
What is a true DSP? -Correct Answer-A true DSP allows a buyer to make optimization decisions
Line item-based systems requires you to create a different permutation for every bidding scenario, which
limits the amount of time you can spend on optimizing. -Correct Answer-True
You have the ability to exclude or target audience data in a DMP . -Correct Answer-True
"Audience Guarantee" contracts allow you to do which of the following? -Correct Answer-Use your first-
party data to forecast a unique deal with an SSP or Publisher via programmatic
The technology we use to see a user's location and target them there is called -Correct Answer-
Geofencing
Which acronym represents the measure of how much it will cost a marketer to acquire a customer? -
Correct Answer-CPA
What is another term for RTB? -Correct Answer-The Spot Market
RTB: -Correct Answer-Prices online inventory via an auction
Recency can only apply to a campaign that targets a retargeting pixel. -Correct Answer-False
A discrepancy happens when: -Correct Answer-Buyer and seller report different numbers for impressions
served or conversions made
Foundations exam with verified answers
What does "PII" stand for? -Correct Answer-Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. -Correct Answer-True
The major difference between a true DSP and an ad network is: -Correct Answer-An ad network focuses on both the demand side and supply side
As RTB evolves: -Correct Answer-The epicenter of power moves from the sell side to the buy side
If you are the only one on the marketing plan, your frequency window might be: -Correct Answer-Not serving as many ads to users since you are not fighting for last-touch credit
To achieve success in digital advertising, you need to know the rules of the game. The first and most important rule is to: -Correct Answer-Ask questions and set a goal
Cost per mille (CPM) measures: -Correct Answer-The price an advertiser pays per 1,000 impressions
In reference to line items, how many permutations are possible with the letters "ABC"? -Correct Answer-
In reference to line items, how many permutations are possible with the letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them 10 ads, then what
is the expected GRP? -Correct Answer-80
The power of choice benefits the: -Correct Answer-Advertiser
DSPs optimize to: -Correct Answer-Low CPMs When campaigns are trafficked into the publisher ad server, the buyer has full control over decisioning. -
Correct Answer-False
All data is created equal -Correct Answer-False
What is a true DSP? -Correct Answer-A true DSP allows a buyer to make optimization decisions
Line item-based systems requires you to create a different permutation for every bidding scenario, which
limits the amount of time you can spend on optimizing. -Correct Answer-True
You have the ability to exclude or target audience data in a DMP . -Correct Answer-True
"Audience Guarantee" contracts allow you to do which of the following? -Correct Answer-Use your first-
party data to forecast a unique deal with an SSP or Publisher via programmatic
The technology we use to see a user's location and target them there is called -Correct Answer-
Geofencing
Which acronym represents the measure of how much it will cost a marketer to acquire a customer? -
Correct Answer-CPA
What is another term for RTB? -Correct Answer-The Spot Market
RTB: -Correct Answer-Prices online inventory via an auction
Recency can only apply to a campaign that targets a retargeting pixel. -Correct Answer-False
A discrepancy happens when: -Correct Answer-Buyer and seller report different numbers for impressions
served or conversions made
