GOOGLE DIGITALE WERKPLAATS(DIGITAL
GARAGE) ANTWOORDEN – EXAMEN -
2019 - CERTIFICAAT
1. The increased use of the Internet presents a lot of potential for which types of
businesses?
- All businesses
- Small business owners
- International businesses
- Local businesses
2. Taking a business online can involve many different steps. When starting out, which
activity could be a part of this process?
- Sending flyers with your web address to customers
- Creating a business listing in online local directories
- Increasing print and billboard advertising
- Building a team of digital advertising experts
3. Which of the following is the easiest way for visitors to learn about a business while
visiting a website?
- Getting a free ‘taster’ of one of your products when they sign up to receive emails
- Listening to an audio file that auto plays whenever someone visits your site
- Browsing your product pages and reviewing the Frequently Asked Questions page
- Reading the terms and conditions for your products on your site
4. What is a key benefit of having an online presence for a business?
- The ability to sell products directly to customers through social media
- Being visible when people search for a business like yours
- Sending users emails to update them on new products
- Being able to offer new customers promotional discounts
5. Which tool helps you measure the success of your website?
- Keyword Planner
- Ad Gallery
- Ad Preview Tool
- Analytic
6. Which of the following statements is true when it comes to taking a business online?
- Stick to what you are doing and don’t make changes
- The same content works across online and offline platforms
- Use analytics to make informed decisions
- Use analytics to track your customers across the Internet
,7. Which term best describes the business activity that occurs when website visitors buy
products or services from you online?
E-commerce
Display advertising
Search engine marketing
Pay per click
8. Which of the following statements is true when marketing your business online?
Stick to what you are doing and don’t make changes
The same content works across online and offline platforms
Use analytics to make informed decisions
Use analytics to track your customers across the Internet
9. Which of the following statements is true when it comes to developing a web
presence for a business?
Customers can learn about a business by downloading a mobile app, but they can’t
place an order using an app
Building a new website requires a large budget
Mobile apps enable your customers to purchase your products without being on
your website
All businesses must have a website to sell products
10. What is a web server?
The customer service representative you can call when you have questions about
your website
The answer you get when you search a term on the web
A computer connected to the Internet with software that allows it to host all the
components of your website
The device that determines the speed of your mobile connection
11. Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere
on the web.
Hyperlink
Return link
Menu bar
Breadcrumb
12. Which of the following is something you’ll probably want to exclude from your
website?
Prices
A lot of deep scientific information and detailed statistics
Special offers
Certifications to show you’re qualified to provide a service
13. Which of the following is an example of a ‘call to action’ on a website?
A list of phone numbers customers can use to get in contact with you
, A ‘Get directions to our store’ button which when clicked, redirects to
a map displaying directions to the store based on the customer’s current
address
An icon button that takes the customer to your social media accounts
A hotline phone number that helps users complete their purchases
14. What should you consider when developing your website content?
What your customers are looking for
Your latest promotions and discounts
Your brand values
Whether the content will go viral or not
15. What is the first step in creating an online business strategy?
Identifying business goals
Understanding what the competition is doing
Knowing the market
Aligning goals to the strategy
16. What is the purpose of the ‘See, Think, Do, Care’ framework?
To help determine a marketing strategy
To help a business understand the customer journey online
To help a business reach a global audience
To give insight into specific customer groups
17. Why is optimising customer touchpoints online beneficial for businesses?
It allows brands to add pop-up ads at every point of the customer journey,
ensuring high visibility
It gives businesses the opportunity to save money on online advertising
It provides customers with value every time they come into contact
with a brand, helping build trust
It gives businesses an opportunity to collect more data from potential
customers
18. Once you’ve worked out your Unique Selling Point (USP), how would you use it in a
long-term online strategy?
Incorporate it within marketing materials across all channels to help
raise customer awareness
Create an email campaign letting your customers know why you are unique
Film a video explaining your unique selling point and send it to employees
Create a press release and distribute it through your channels
19. What type of information can KPIs provide?
Audience segmentation
Long-term projections
Financial viability
Board decision
20. Why are search engines a great place for a business to be found?
People pay to use search engines, so there is a wealthy customer base there
People who search are actively looking for information, products or
services
Search engines are a big trend these days
GARAGE) ANTWOORDEN – EXAMEN -
2019 - CERTIFICAAT
1. The increased use of the Internet presents a lot of potential for which types of
businesses?
- All businesses
- Small business owners
- International businesses
- Local businesses
2. Taking a business online can involve many different steps. When starting out, which
activity could be a part of this process?
- Sending flyers with your web address to customers
- Creating a business listing in online local directories
- Increasing print and billboard advertising
- Building a team of digital advertising experts
3. Which of the following is the easiest way for visitors to learn about a business while
visiting a website?
- Getting a free ‘taster’ of one of your products when they sign up to receive emails
- Listening to an audio file that auto plays whenever someone visits your site
- Browsing your product pages and reviewing the Frequently Asked Questions page
- Reading the terms and conditions for your products on your site
4. What is a key benefit of having an online presence for a business?
- The ability to sell products directly to customers through social media
- Being visible when people search for a business like yours
- Sending users emails to update them on new products
- Being able to offer new customers promotional discounts
5. Which tool helps you measure the success of your website?
- Keyword Planner
- Ad Gallery
- Ad Preview Tool
- Analytic
6. Which of the following statements is true when it comes to taking a business online?
- Stick to what you are doing and don’t make changes
- The same content works across online and offline platforms
- Use analytics to make informed decisions
- Use analytics to track your customers across the Internet
,7. Which term best describes the business activity that occurs when website visitors buy
products or services from you online?
E-commerce
Display advertising
Search engine marketing
Pay per click
8. Which of the following statements is true when marketing your business online?
Stick to what you are doing and don’t make changes
The same content works across online and offline platforms
Use analytics to make informed decisions
Use analytics to track your customers across the Internet
9. Which of the following statements is true when it comes to developing a web
presence for a business?
Customers can learn about a business by downloading a mobile app, but they can’t
place an order using an app
Building a new website requires a large budget
Mobile apps enable your customers to purchase your products without being on
your website
All businesses must have a website to sell products
10. What is a web server?
The customer service representative you can call when you have questions about
your website
The answer you get when you search a term on the web
A computer connected to the Internet with software that allows it to host all the
components of your website
The device that determines the speed of your mobile connection
11. Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere
on the web.
Hyperlink
Return link
Menu bar
Breadcrumb
12. Which of the following is something you’ll probably want to exclude from your
website?
Prices
A lot of deep scientific information and detailed statistics
Special offers
Certifications to show you’re qualified to provide a service
13. Which of the following is an example of a ‘call to action’ on a website?
A list of phone numbers customers can use to get in contact with you
, A ‘Get directions to our store’ button which when clicked, redirects to
a map displaying directions to the store based on the customer’s current
address
An icon button that takes the customer to your social media accounts
A hotline phone number that helps users complete their purchases
14. What should you consider when developing your website content?
What your customers are looking for
Your latest promotions and discounts
Your brand values
Whether the content will go viral or not
15. What is the first step in creating an online business strategy?
Identifying business goals
Understanding what the competition is doing
Knowing the market
Aligning goals to the strategy
16. What is the purpose of the ‘See, Think, Do, Care’ framework?
To help determine a marketing strategy
To help a business understand the customer journey online
To help a business reach a global audience
To give insight into specific customer groups
17. Why is optimising customer touchpoints online beneficial for businesses?
It allows brands to add pop-up ads at every point of the customer journey,
ensuring high visibility
It gives businesses the opportunity to save money on online advertising
It provides customers with value every time they come into contact
with a brand, helping build trust
It gives businesses an opportunity to collect more data from potential
customers
18. Once you’ve worked out your Unique Selling Point (USP), how would you use it in a
long-term online strategy?
Incorporate it within marketing materials across all channels to help
raise customer awareness
Create an email campaign letting your customers know why you are unique
Film a video explaining your unique selling point and send it to employees
Create a press release and distribute it through your channels
19. What type of information can KPIs provide?
Audience segmentation
Long-term projections
Financial viability
Board decision
20. Why are search engines a great place for a business to be found?
People pay to use search engines, so there is a wealthy customer base there
People who search are actively looking for information, products or
services
Search engines are a big trend these days
