,VISUELE ONDERZOEKSMETHODE
DESIGN AUDIT
ALIE KOFFEMAN
AD2A|573793
1
, Inhoudsopgave
Inleiding..................................................................................................................................................3
Hoofdstuk 1 Probleemstelling................................................................................................................4
1.1 De organisatie...............................................................................................................................4
1.2 Probleemomschrijving..................................................................................................................5
1.3 Managementvraag........................................................................................................................5
Hoofdstuk 2 Theorieën en modellen......................................................................................................6
2.2 Brand Identity prism van Kapferer................................................................................................7
2.3 Analyse Synthese model...............................................................................................................8
Hoofdstuk 3 Visuele data........................................................................................................................9
Hoofdstuk 4 Customer journey.............................................................................................................11
4.1 Ijk persoon..................................................................................................................................12
4.2 Schematisch................................................................................................................................12
4.2 Gevisualiseerd............................................................................................................................13
Hoofdstuk 5 Analyse en advies.............................................................................................................14
Bronnenlijst..........................................................................................................................................15
2
DESIGN AUDIT
ALIE KOFFEMAN
AD2A|573793
1
, Inhoudsopgave
Inleiding..................................................................................................................................................3
Hoofdstuk 1 Probleemstelling................................................................................................................4
1.1 De organisatie...............................................................................................................................4
1.2 Probleemomschrijving..................................................................................................................5
1.3 Managementvraag........................................................................................................................5
Hoofdstuk 2 Theorieën en modellen......................................................................................................6
2.2 Brand Identity prism van Kapferer................................................................................................7
2.3 Analyse Synthese model...............................................................................................................8
Hoofdstuk 3 Visuele data........................................................................................................................9
Hoofdstuk 4 Customer journey.............................................................................................................11
4.1 Ijk persoon..................................................................................................................................12
4.2 Schematisch................................................................................................................................12
4.2 Gevisualiseerd............................................................................................................................13
Hoofdstuk 5 Analyse en advies.............................................................................................................14
Bronnenlijst..........................................................................................................................................15
2
