BUSML 3250 Exam 2 Questions & Correct Answers | Latest Update |Already Graded A+

What makes a good segmentation? : ISASDA Identifiable Substantial Accessible Stable Differentiable Actionable What are the different tpyes of segmentation? : Geographic - country, city, neighborhood Demographic - age, gender, income, race Psychological - interests, activities, values, goals Behavioral - purchasing habits, customer loyalty What factors should you consider when choosing a target : Market Size Expected Growth 2 | P a g e Competitive position Cost of reaching Company compatibility What is the difference between positioning and position? : Positioning - act of designing the company's offering and image to occupy a distinctive place in the mind of the target market. - simplicity - alignment - value creation Position - cold-hearted, no-nonsense statement of how you are perceived in the minds of your prospects. How is a brands po