UCLA Comm 10 Final Exam Questions With Verified Answers

UCLA Comm 10 Final Exam Questions With Verified Answers What are the 4 functions of mass media? - answerContent Medium Manifest Latent What is Content? - answerthe media functions as a source of information ex: during elections: newspapers - give you information about election, candidates, etc. - key in helping one vote ex: influencing on how you dress by weather - key: specific information you get on weather What is Medium? - answerthe main function of the media lies within the elements of the medium itself ex: going to the movies on a first date in order to avoid having to talk a lot and thus giving each other a common ground to talk about What is Manifest? - answerthe function of the media that is obvious ex: read a book because one is interested in the plot What is Latent? - answerthe function of the media that is hidden, unintended ex: listening to radio during breakfast to avoid talking to husband What are the 6 (Societal) Functions of Mass Media? - answerStatus Confirm Pass on/Enforces traditions, norms, values Narcotizing Effect Services Political System Create Social Cohesion Services Economy How does it Confirm Status? - answerMedia confirms status of organization, people, event by reporting on them; thus making them important - media legitimizes people/issues ex: Gay student killed: media covered; gay rights got covered How does it Pass on/Enforces traditions, norms, values? - answerMedia tells what's right and what's wrong - certain news tells what to do and makes sure you follow them - usually mass media upholds status quo - giving homogenizing effect ex: man doesn't pay taxes: story comes out then he went to jail How does it have a Narcotizing Effect? - answernarcotics: destroys senses - media blinds and distorts our senses; thus, failing to support critical thinking ex: media floods us with information so much that we're numb and don't have time to carefully consider - makes us apathetic; thus, failing to raise critical questions and thinking How does it service Political System? - answerleaders use mass media to address public ex: tells you what's happening on your news feed - learn what candidates say helps political system work How does it create Social Cohesion? - answerbrings us together - gather around particular social website ex: jumps online to see what's going on during dramatic crisis ex: 9/11 -- victims, volunteers being alone --> scared watching TV --> brings together How does it service Economy? - answerhelps economy work with business/market reports - advertising makes capitalist economy work - sells products = more jobs - use internet for commerce What are the 8 functions of Mass Media served for individuals? - answerGuide our Behavior Guide our Understanding Professional Tool Develop Self Concept Facilitate Social Interactions Substitute for Social Interaction Emotional Release Ritualizes our Lives How does it guide our behavior? - answerwhat we learn from the media can influence our actions ex: watching movies and seeing how they behave in dates; thus, influencing one's behavior in dates How does it guide our understanding? - answermedia can influence how we think about the world - gives us a grasp on the world ex: Mean World Syndrome - mass media makes viewers believe that the world is more dangerous than it actually is - you used to take walks, but TV made you think that it was scary; thus, not wanting to walk anymore and just staying inside How is it a professional tool? - answermedia helps careers ex: lawyer read law journal to help in career - internet allows people to come together () How does it develop self concept? - answermedia can influence how you think about yourself - identification: create concepts about yourself (who are your role models?) ex: watching grey's anatomy: wants to become a doctor How does it facilitate social interactions? - answermediates ex: social media (twitter, facebook) brings people together How does it substitute for social interactions? - answerconnects with people through media - gives you indirect companionship ex: watching Friends (on netflix) - you aren't alone - forming substitute for real life humans How does it have an emotional release? - answercarries you out to another emotion ex: tired --> listens to music How does it ritualize our lives? - answergives order / sense of structure - brings us security