STRATEGY IMPLEMENTATION CHOICES WITH SHARED VALUES WITHIN AN ORGANISATION

Student no 35309040




STRATEGY IMPLEMENTATION CHOICES MADE


IN THE CASE OF NESTLE
“CREATING SHARED VALUE”


BY


JASEN SMALLBONE
Qualification: BCOM Management
Student Number: 35309040
Module: MNG3702
Lecturer: F Crafford
Concession 3-6 March 2017




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, Student no 35309040


Index
1. EXECUTIVE SUMMARY ………………………………………………………......5
2. INTRODUCTION ……………………………………………………………………6
3. NESTLE’S STRATEGIC CHANGE EFFORTS ……………………………….....6
3.1 CHANGE MODEL OF JOHN KOTTER ……………………………………...7
3.1.1 ESTABLISHING A SENSE OF URGENCY ….………………..................7
3.1.2 CREATING THE GUIDING COALITION …………………………………..8
3.1.3 DEVELOPING A CHANGE VISION ……………………………................8
3.1.4 COMMUNICATING THE VISION FOR BUY-IN ………….......................9
3.1.5 EMPOWERING BROAD-BASED ACTION …………………....................9
3.1.6 GENERATING SHORT-TERM WINS ……………………………………10
3.1.7 NEVER LETTING UP ………………………………………………………10
3.1.8 INCORPORATING CHANGES INTO THE CULTURE …………………10
4. LEARNING ORGANISATION …………………………………………………....11
4.1.1 LEADERSHIP COMMITMENT TO LEARNING………………………….12
4.1.2 BUILDING SHARED VISIONS…………………………………………….12
4.1.3 ENCOURAGE DIVERSITY………………………………………………...12
4.1.4 ENCOURAGE DOUBLE-LOOP LEARNING …………………………….12
4.1.5 DEVELOPING SYSTEMS THINKING ABILITIES ………………….......13
4.1.6 ENCOURAGING INDIVIDUAL AND TEAM LEARNING ……………….13
4.1.7 LEGITIMISING DISSENT ………………………………………………….13
4.1.8 ENCOURAGING EXPERIMENTATION ………………………………....13
4.1.9 ESTABLISHING COMMUNITITIES OF PRACTICE ……………………14
4.1.10 COLLABORATION …………………………………………………….....14
5. DEPLOYMENT OF NESTLE’S CHOSEN STRATEGY………………………..14
6. STRATEGIC CONTROL ……………………...………………………………….16
7. CONCLUSION …………………………………………………………………….17
8. BIBLIOGRAPHY …………………………………………………………………..17




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