UPenn COMM 130 Exam 1 Questions With 100% Correct Solutions.

"Television Everywhere" Rumble - Answer-Dish Network vs. Time Warner Cable; Dish wants to copyright these terms, but HBO Go already had the idea. Dish abandons fight in Feb 2014. The Aereo Fight - Answer-USSC Case: ABC, Inc v. Aereo; Aereo wants to give all subscribers an antenna and send a signal to all devices without paying the companies. Question of legality. Media Convergence - Answer-When products typically linked to one medium show up on many media (e.g. - reading a book on your phone) Media Literacy - Answer-Understanding the commercial forces and political influences behind media materials; ability to examine media content, think about ethical implications, and understand research Six Principles of the Media - Answer-The media help construct our individual realities; the media are influenced by industrial pressures; the media are influenced by political pressures; the media are influenced by format; audiences are active recipients of the media; the media tell us about who we are as a society Primary Activities of the Media - Answer-Production, distribution, exhibition Audience - Answer-Researchers and executives inevitably concern themselves with the idea of audience Jessica's Dilemma - Answer-Didn't like the portrayal of Italians on Real Housewives of New Jersey (stereotyped); Terese Giudice found guilty of embezzlement and fraud Chicago School of Thought - Answer-New cities affecting small-town democratic ideology that immigrants would likely not share; mass media could be a binding force to create an American identity The Propaganda Perspective - Answer-Mass media spread in order to change peoples' mindsConcerns about Movies and TV - Answer-Violent movies make people (esp. children and teenagers) violent, etc. The Agenda Setting Perspective - Answer-Media do not tell us what to think but what to think about (e.g. - "It's on the news, so it must be important") The Cultivation Perspective - Answer-Reinforce certain ideals; create idea that TV is scary, need people to protect us, etc. Meaning and Role of Audience Questions - Answer-How should we define our audience? Will our material for that audience generate adequate revenues? Were the targeted people in fact attracted and why/why not? Audience Segmentation Categories - Answer-Demographics (Personal traits: gender, race, age, etc.); Psychographics (Personality: couch potato, outdoorsy, etc.); Lifestyle (Activities: soccer mom, church activist, etc.) Big Data Age - Answer-Synthesizing data, described by variety, volume, and velocity; must be diverse, in large amounts, and coming in rapidly Predictive Analytics - Answer-Use data to predict what a particular person will like, do, etc. Key Audience Demographic - Answer-Age 18-49, esp. 18-34. Malleable brand loyalty, volumetrics (idea that they buy a lot), targeted with content that seems to draw them, heavy competition for their loyalty Targeting - Answer-Attracting audiences by alienating others; purify audience to those you intended to appeal to Waste - Answer-Audience members you did not mean to target Genres - Answer-Dynamic categories of artistic composition marked by distinctive style, form, or content Five Media Genres - Answer-Entertainment, news, information, education, advertisingEntertainment - Answer-From Latin "tenere," meaning "to hold steady." Numerous subgenres: Festival (parades), gaming (sports), drama (soap operas), comedy (sitcoms). Creators reference previously popular creations. Aim is to reduce risk, to compete, and to make a point. Examples: Police procedurals, medical shows.