hootsuite social marketing certification Exam Answers

hootsuite social marketing certification Exam Answers brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally - ANSWER- a plan for continued engagement let's say you're evaluating a customer of your organization as a potential brand advocate. in addition to the three r's, whats another criteria you could use to determine whether this person would represent your organization well? - ANSWER- brand affinity shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ___, which is content produced within your organization including items like blog articles, white papers, inforgraphics, guides and visuals - ANSWER- created when planning out your youtube publishing schedule, stick to ____ _____, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect - ANSWER- a consistent length and production quality when running a paid ad on facebook, which of the following is not a placement option - ANSWER- facbook gropus when buying an ad for Instagram or facebook, begin by selecting the _____ that most closely matches your business needs - ANSWER- 'objective' to ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____ - ANSWERphotos in which your organization has been tagged Instagram allows you to include clickable links in the following area(s) - ANSWERwebsite field to place a video ad over youtube videos, which option would you choose - ANSWER- a video campaign through google ad expereince you have just uploaded a 4 minute video clip into your IGTV Channel. you've added hashtags in the description to support discoverability. what's another tactic you could have used to surface this video to your followers - ANSWER- enable automatic publishing of a 60-second preview of the video in your feed when optimizing your social media profiles, be sure to provide a consistent business description across all channels. brainstorm a handful of essential and ____ keywords that describe your company and incorporate them into the copy of your about sections - ANSWER- seo-friendly which of these is not a part of a social media strategy - ANSWER- prospecting strategy for sales leads research shows that most facebook users are mobile, and engagement declines dramatically with longer posts. a rule of thumb you should aim to write posts that are around - ANSWER- 50-60 characters when you've been successful in building a community that is well- acquainted with your brand and products it can become self-monitoring. this means when a question arises - ANSWER- community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support when it comes to building community, which of the following is not a form of engagement - ANSWER- geo-targeted posts and tweets if you are creating an Instagram story, with the purpose of gathering audience insights, which would be the bet feature to use? - ANSWER- a question sticker or poll partnerships with complementary business whose audience shares values with yours are - ANSWER- a powerful way to grow your community when taking photos for your social channels you can add depth by using roads, buildings, or bridges to create a pathway that leads the viewer's eye to a single spot. this is best described as - ANSWER- leading lines you are taking photos for Instagram, using your phone's camera, and lighting conditions are not optional. what is the best way to compensate for this, before taking your photo - ANSWER- tap on your subject and adjust the exposure slider onscreen individual Instagram stories have a limit of 15 seconds for video content. however,using Instagram's segments tool, you can record a longer video. the segments tool then automatically splices this longer video into 15 second segments, that will play consecutively for your viewers. to do this simply: - ANSWER- hold down the record buttom for the duration of your take before launching a paid social advertising campaign it's best to have - ANSWER- clear business objectives, a well defined target audience, multiple ad variations when it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. begin by looking at your social media audit, and then use network-specific tools such as ____ and ____ to identify your audience demographics by network - ANSWER- facebook's audience insights: twitter analytics on snapchat, a great way to generate buzz and encourage your followers to amplify your brand is by creating image overlays referred to as ___ - ANSWER- geofilters to take full advantage of your twitter media gallery, ensure that you've uploaded a minimum of - ANSWER- 6 photos or videos private twitter lists are a great way to ____ - ANSWER- keep up with competitiors' content wihtout publicly folowing them