Research type
Causal Correlatooal Exploratory
X heef eefect op Y (wfanneer X The relatonship betfeen tfo sets of variables When not much is knofn about the situaton
verandert, verandert Y ook). An used to describe or predict informaton. or no informaton is available. When more
observed event or acton appeard to Describes relatonship betfeen variables, hoe info is needed. Not generalizable to the
have caused a second event or acton. loopt de relate. inding correlatonal does not populaton. To study a nef phenomenon
mean that one variable causes a change in the To capture concrete and vivid informaton
other variable. Can be positve (wboth increase Niet gebruiken fanneer je numbers nodig
or decrease together) or negatve (wincrease or hebt of moet generaliseren over populate
decrease opposite from one another). geen statstcal techniques
It can tell you fho buys your product, but it
may or may not tell you fhy.
Cause eefect Describe Explore
Deductve = general theory toepassen op eigen onderzoek (wtest theory) Inductve = na het observeren een theorie
ontfikkelen (wgenerate theory)
Quanttatef Quanttatef Qualitatef
Primary = onderzocht door researcher Primary = onderzocht door researcher
Secondary = gebruik maken van bestaande data
undamental, Pure or Basic Research = to generate body of knofledge, een fenonmeen begrijpen en verder onderzoek zodat het in
verschillende bedrijven toe te passen is.
Applied Research = to solve a current problem faced by manager, currently experienced problem fithin a specifc organizaton.
Research Lab experimeots Archival Io-depth ioterviews
strategies Cause-and-eefect relatonship, artfcial Data gathered from existng sources Conversaton, the researcher ask questons
environment, overal controle op, one (wsecondary rather than primary data) and listens
or more independent variables Collected for another purpose than that of the - Unstructured = vague idea about info
manipulated, excessive degree of current study. Is niet altjd goedkoop(wer) en needed, respondent talks openly and fidely,
control snel(wler) explore the serveral factors that might be
Research based on data that already exist central to the borad problem area.
- internal = in-house informaton - Structured = you knof fhat output you
- external = data generated outside frm need, is a list of predetermined questons.
(wcommercially=kosten en public=free) - Semi-structured = tussenopte
IV moet op hetzelfde of niveau hoger zijn als
DV
, Field experimeots Survey Focus groups
Cause-and-eefect relatonship in Research based on questonnaires, 8-10 members, chosen on familiarity fith
natural environment, manipulaton is respondents record their ansfers, typically topic, discussion fordt geleid door een
possible fith closely defned alternatves. A systematc moderator. (wWhen interacton helps! Not for
method for gathering informaton from (wa sensitve topics)
sample of) enttes, for the purpose of - panels: meet more than once
constructng quanttatve descriptors of the * statc = altjd dezelde mensen
atributes of the larger populaton of fhich * dynamic = eke keer andere mensen
the enttes are members.
Big Data Observatoo
To reveal paterns, trends and associatons Direct informaton about behavior!
about human behavior and interactons. Planned fatching, recording, analysis and
interpretaton of behavior, actons or events.
X Predictng fhat happened not fhy it Best suited for research requiring non-self-
happened. raport. Data is rich, uncontaminated by self-
rapport-bias but tme consuming
- controlled vs. uncontrolled
- partcipant vs. nonpartcipant (wzelf mee
doen)
- structured vs. unstructured (wfeten fat je
filt feten)
- concealed (wfeten niet) vs. unconcealed
(wfeten fel dat ze geobserveerd forden)
Primary Data Secoodary Data
Quaottatve - Experiments - External archival data
- Surveys - Internal archival data
Qualitatve - Interviefs - Annual reports
- ocus groups - Blogs
- Observaton - Website
Causal Correlatooal Exploratory
X heef eefect op Y (wfanneer X The relatonship betfeen tfo sets of variables When not much is knofn about the situaton
verandert, verandert Y ook). An used to describe or predict informaton. or no informaton is available. When more
observed event or acton appeard to Describes relatonship betfeen variables, hoe info is needed. Not generalizable to the
have caused a second event or acton. loopt de relate. inding correlatonal does not populaton. To study a nef phenomenon
mean that one variable causes a change in the To capture concrete and vivid informaton
other variable. Can be positve (wboth increase Niet gebruiken fanneer je numbers nodig
or decrease together) or negatve (wincrease or hebt of moet generaliseren over populate
decrease opposite from one another). geen statstcal techniques
It can tell you fho buys your product, but it
may or may not tell you fhy.
Cause eefect Describe Explore
Deductve = general theory toepassen op eigen onderzoek (wtest theory) Inductve = na het observeren een theorie
ontfikkelen (wgenerate theory)
Quanttatef Quanttatef Qualitatef
Primary = onderzocht door researcher Primary = onderzocht door researcher
Secondary = gebruik maken van bestaande data
undamental, Pure or Basic Research = to generate body of knofledge, een fenonmeen begrijpen en verder onderzoek zodat het in
verschillende bedrijven toe te passen is.
Applied Research = to solve a current problem faced by manager, currently experienced problem fithin a specifc organizaton.
Research Lab experimeots Archival Io-depth ioterviews
strategies Cause-and-eefect relatonship, artfcial Data gathered from existng sources Conversaton, the researcher ask questons
environment, overal controle op, one (wsecondary rather than primary data) and listens
or more independent variables Collected for another purpose than that of the - Unstructured = vague idea about info
manipulated, excessive degree of current study. Is niet altjd goedkoop(wer) en needed, respondent talks openly and fidely,
control snel(wler) explore the serveral factors that might be
Research based on data that already exist central to the borad problem area.
- internal = in-house informaton - Structured = you knof fhat output you
- external = data generated outside frm need, is a list of predetermined questons.
(wcommercially=kosten en public=free) - Semi-structured = tussenopte
IV moet op hetzelfde of niveau hoger zijn als
DV
, Field experimeots Survey Focus groups
Cause-and-eefect relatonship in Research based on questonnaires, 8-10 members, chosen on familiarity fith
natural environment, manipulaton is respondents record their ansfers, typically topic, discussion fordt geleid door een
possible fith closely defned alternatves. A systematc moderator. (wWhen interacton helps! Not for
method for gathering informaton from (wa sensitve topics)
sample of) enttes, for the purpose of - panels: meet more than once
constructng quanttatve descriptors of the * statc = altjd dezelde mensen
atributes of the larger populaton of fhich * dynamic = eke keer andere mensen
the enttes are members.
Big Data Observatoo
To reveal paterns, trends and associatons Direct informaton about behavior!
about human behavior and interactons. Planned fatching, recording, analysis and
interpretaton of behavior, actons or events.
X Predictng fhat happened not fhy it Best suited for research requiring non-self-
happened. raport. Data is rich, uncontaminated by self-
rapport-bias but tme consuming
- controlled vs. uncontrolled
- partcipant vs. nonpartcipant (wzelf mee
doen)
- structured vs. unstructured (wfeten fat je
filt feten)
- concealed (wfeten niet) vs. unconcealed
(wfeten fel dat ze geobserveerd forden)
Primary Data Secoodary Data
Quaottatve - Experiments - External archival data
- Surveys - Internal archival data
Qualitatve - Interviefs - Annual reports
- ocus groups - Blogs
- Observaton - Website
