The Old Boatshed
Case Study Analysis
and Reflection
Student Number: 20042817
Customer and International Market Analysis UMKDFG-15-M
Word Count: 3000
, Student Number: 20042817
Table Of Contents Page number
Glossary 3
1. Introduction 4
2. Analysis and Evaluation 4
3. Recommendations 5
4. Reflection 8
5. Appendix: 9
PESTLE Analysis 9
SWOT Analysis 11
Ansoff Matrix 12
The Marketing Mix: Seven P’s 13
6. References 14
2
Customer and International Market Analysis UMKDFG-15-M
, Student Number: 20042817
Glossary:
• Brexit: United Kingdom’s exit from European Union
• Covid: Covid 19 Pandemic
• European: EU
• Segmenting, Targeting, Positioning: STP
• Seven P’s – Product, Price, Promotion, Place, People, Process and Physical Evidence
• The Old Boatshed: TOB
• United Kingdom: UK
3
Customer and International Market Analysis UMKDFG-15-M
Case Study Analysis
and Reflection
Student Number: 20042817
Customer and International Market Analysis UMKDFG-15-M
Word Count: 3000
, Student Number: 20042817
Table Of Contents Page number
Glossary 3
1. Introduction 4
2. Analysis and Evaluation 4
3. Recommendations 5
4. Reflection 8
5. Appendix: 9
PESTLE Analysis 9
SWOT Analysis 11
Ansoff Matrix 12
The Marketing Mix: Seven P’s 13
6. References 14
2
Customer and International Market Analysis UMKDFG-15-M
, Student Number: 20042817
Glossary:
• Brexit: United Kingdom’s exit from European Union
• Covid: Covid 19 Pandemic
• European: EU
• Segmenting, Targeting, Positioning: STP
• Seven P’s – Product, Price, Promotion, Place, People, Process and Physical Evidence
• The Old Boatshed: TOB
• United Kingdom: UK
3
Customer and International Market Analysis UMKDFG-15-M
