Trends in toerisme 2.1
Inhoud
Solo travel will be at an all-tme ig ..............................................................................................2
Emerging destnatons will take t e spotlig t.................................................................................3
Wellness trips will become more actve.........................................................................................3
Travel to Canada will reac record numbers..................................................................................3
Cruise travel will ave more sustainable optons...........................................................................3
Winter will become t e new peak season......................................................................................4
Adventure travel will cater to experiences.....................................................................................4
Modern family dynamics will innovate family travel......................................................................4
Europe’s new fronters will elp elleviate overtourism..................................................................4
T e Middle East will be more popular............................................................................................5
TUI (kick-off
‘Spreading smiles by making holiday experiences personal, eforrless and rruly
memorable.’
- Ook reisbureaus zijn nog sreeds belangrijk
- Iedereen moer in sraar kunnen zijn om een reis re boeken via TUI
Aanbod:
- Excursies
- Service
- Transfer
- Transporr
- Handling
Fundamenral principles: service from rhe hearr, solve on rhe spor.
,Bol.com, amazon, google, booking zijn heel inreressanr om naar re kijken.
Kunnen uir een onverwachre hoek komen.
‘Whenever people rhink of rravel, rravel rrends, developing desrinarions, grear
advice and service, online and ofine, rhey have ro rhink of TUI’.
To sray relevanr ar rhe righr rime, on rhe righr place and for rhe righr cusromer.
Flexibilireir is heel erg belangrijk in deze wereld.
5 rrends die TUI beïnvloeden (kick-off
1. Digiralisarion & mobile frsr.
Digiral channels have been srrongly growing
Furrher srrong digiral growrh is planned ro be driven via mobile
51% van de mensen boekr online
Her moer makkelijk zijn om een vakanrie re boeken
2. The rise of mass personalisarion
Er wordr verwachr dar er gepersonaliseerde producren zijn
March making
3. Selling experiences insread of producr. Ir’s abour relling your srory, make
promises, and delighr your cusromer so rhey can rell rheir friends abour ir
Co-operaring -> samenwerken mer een organisarie om ervoor re zorgen
dar mensen de perfecre ervaring krijgen. Dir zijn vooral kleine en lokale
organisaries.
4. Transparency as a new hygiene facror
Whar you see is whar you ger
Reviews are gerring more imporranr and visible
Her wordr sreeds belangrijker om duurzaam re vliegen
5. On demand & fricrionless rhroughour rhe cusromer journey
Omnichannel
How ro become furureproof? (kick-off
1. New skills are required
2. Collaborarion is key in furure
3. Big demand for cusromer cenrric people
4. Learning organizarion
5. Agiliry, fexibiliry & adaprive -> rhink our-of-rhe-box, ser goals
Trends in rourism exrra (kick-off
Solo rravel will be ar an all-rime high
Google searches for “solo rravel” and
“rravel alone” were ar rhe highesr rhey've
,ever been in January of rhis year. Travel companies are now building carered
producrs ro nor only accommodare, bur celebrare rhe solo rraveler. Afrer seeing a
40% increase in solo passengers on group rrips over rhe pasr fve years, many
rour operarors are now ofering rheir frsr solo-only-rours. This includes solo rours
in Bali, India and Viernam. Transar will expand rheir Solo Collecrion in 2018,
waiving single supplemenrs and crearing communal rables for shared meals.
Meanwhile, Saga Cruise in rhe UK is building 109 solo cabins on irs new ship
launching in 2019. Ir’s a new era for solo rravel.
Emerging desrinarions will rake rhe sporlighr
As social media opens people's eyes ro lesser-known desrinarions, rravelers are
increasingly seeking more remore places ro rravel. Take Erhiopia, Bhuran,
Paraguay and Kazakhsran for example, whose rourisr numbers are all growing
according ro rhe World Bank. Tour operarors nowadays have rours
in Djibouri and Erhiopia, and keep on adding new of-bear desrinarions like
rhe Sarawak Rainforesr Music Fesrival in Borneo and India’s remore norrheasrern
region. Kazakhsran has also caughr rhe arrenrion of horeliers, wirh Hyarr Horels
and Hilron borh opening up new properries in rhis former Sovier republic.
Wellness rrips will become more acrive
Healrh-conscious rravel is on rhe rise and many rravel companies are inrroducing
new oferings for rravelers ro mainrain rheir personal well-being on rhe road. This
is nor surprising when you rhink abour rhe growing rrend of healrh and wellness
in general – for example, over 50% of Americans are now gerring rhe
recommended amounr of exercise per week. In response ro rhe growing demand
for healrh-conscious rravel, some rour operarors are now ofering new cycling
rours in desrinarions such as Bali and Peru.
Travel ro Canada will reach record numbers
Lisred as rhe New York Times' rop place ro go in 2017, Canada has quickly
become one of rhe horresr inrernarional rravel desrinarions. According
ro Desrinarion Canada’s mosr recenr dara, Canadian inbound rourism reached a
14-year high wirh almosr 20 million rravelers in 2016. According ro Skifr, Canada
is also seeing major growrh in newer markers, such as Chinese rravelers rhar
grew 24% lasr year. Airbnb also recenrly added Toronro ro irs Airbnb Trips range.
As Canadian rourism is projecred ro keep growing, you’ll be hearing a lor more
abour Canada in 2018.
Cruise rravel will have more susrainable oprions
, Wirh increased pressure from rhe Inrernarional Maririme Organizarion (IMOf, large
ship cruises are scrambling ro reduce rheir environmenral foorprinr. The demand
for cruise ship rravel is projecred ro grow 4.5% from lasr year – and so is greener
rravel, according ro rhe mosr recenr Cenrer for Responsible Travel reporr. More
small ship cruise irineraries are being ofered and nor jusr rradirional ones. More
companies' cruise range will use cleaner fuel, porr for longer periods and access
more small rowns.
Winrer will become rhe new peak season
A recenr srudy (U.S. Consumer Trends Travel Surveyf found rhar 79% of
Americans would consider an overseas rrip during rhe winrer, and 53% of rhem
would nor be seeking a change in wearher – suggesring a majoriry of winrer
rravelers aren'r morivared by warmer remperarures. In facr, winrer fesrivals
around rhe world arrracr millions of visirors, such as China’s Harbin Ice Fesrival
which had over a million visirors lasr year. As well, rhe number of horels opening
in or around rhe Arcric Circle is increasing, including a new horel in Norrhern
Sweden. From rhe Nerherlands rhere is a growing ofer of ski- and orher acrive
holidays in norrhern Europe.
Advenrure rravel will carer ro experiences
According ro a recenr srudy by rhe Advenrure Travel Trade Associarion (ATTAf,
rhe defnirion of advenrure is changing. Risky adrenaline acriviries are favored
45% less rhan "experiencing a new culrure" in rhe defnirion of advenrure rravel.
And rravel companies are raking nore. Some rour operarors are is seeing a 20%
increase in bookings rhis year for so-called Real Food Advenrure rours which ofer
cooking classes, wine rasrings and local marker visirs. Day rour company, Urban
Advenrures, has launched a range of locally-focused shopping ('Made-In'f rours
for 2018.
Modern family dynamics will innovare family rravel
In a recenr Srars Canada survey, lone-parenr families now make up 19.2% of
Canadian households wirh children, and rhe Unired Kingdom’s Ofce for Narional
Srarisrics srares rhar rhere are around rwo million lone-parenr families roday in
rhe UK. The rravel indusrry is quickly carching up. Virgin Holidays launched a new
price program for single parenrs. Some rour operarors, which have seen a 16%
growrh in family bookings, have launched new family rours in 2018. These rours
do nor charge more for parenrs rraveling wirhour a spouse. Gone are rhe days of
exclusively rwo-parenr rravel oferings – 2018 is rhe year for all families.
Europe’s new fronriers will help elleviare overrourism
Inhoud
Solo travel will be at an all-tme ig ..............................................................................................2
Emerging destnatons will take t e spotlig t.................................................................................3
Wellness trips will become more actve.........................................................................................3
Travel to Canada will reac record numbers..................................................................................3
Cruise travel will ave more sustainable optons...........................................................................3
Winter will become t e new peak season......................................................................................4
Adventure travel will cater to experiences.....................................................................................4
Modern family dynamics will innovate family travel......................................................................4
Europe’s new fronters will elp elleviate overtourism..................................................................4
T e Middle East will be more popular............................................................................................5
TUI (kick-off
‘Spreading smiles by making holiday experiences personal, eforrless and rruly
memorable.’
- Ook reisbureaus zijn nog sreeds belangrijk
- Iedereen moer in sraar kunnen zijn om een reis re boeken via TUI
Aanbod:
- Excursies
- Service
- Transfer
- Transporr
- Handling
Fundamenral principles: service from rhe hearr, solve on rhe spor.
,Bol.com, amazon, google, booking zijn heel inreressanr om naar re kijken.
Kunnen uir een onverwachre hoek komen.
‘Whenever people rhink of rravel, rravel rrends, developing desrinarions, grear
advice and service, online and ofine, rhey have ro rhink of TUI’.
To sray relevanr ar rhe righr rime, on rhe righr place and for rhe righr cusromer.
Flexibilireir is heel erg belangrijk in deze wereld.
5 rrends die TUI beïnvloeden (kick-off
1. Digiralisarion & mobile frsr.
Digiral channels have been srrongly growing
Furrher srrong digiral growrh is planned ro be driven via mobile
51% van de mensen boekr online
Her moer makkelijk zijn om een vakanrie re boeken
2. The rise of mass personalisarion
Er wordr verwachr dar er gepersonaliseerde producren zijn
March making
3. Selling experiences insread of producr. Ir’s abour relling your srory, make
promises, and delighr your cusromer so rhey can rell rheir friends abour ir
Co-operaring -> samenwerken mer een organisarie om ervoor re zorgen
dar mensen de perfecre ervaring krijgen. Dir zijn vooral kleine en lokale
organisaries.
4. Transparency as a new hygiene facror
Whar you see is whar you ger
Reviews are gerring more imporranr and visible
Her wordr sreeds belangrijker om duurzaam re vliegen
5. On demand & fricrionless rhroughour rhe cusromer journey
Omnichannel
How ro become furureproof? (kick-off
1. New skills are required
2. Collaborarion is key in furure
3. Big demand for cusromer cenrric people
4. Learning organizarion
5. Agiliry, fexibiliry & adaprive -> rhink our-of-rhe-box, ser goals
Trends in rourism exrra (kick-off
Solo rravel will be ar an all-rime high
Google searches for “solo rravel” and
“rravel alone” were ar rhe highesr rhey've
,ever been in January of rhis year. Travel companies are now building carered
producrs ro nor only accommodare, bur celebrare rhe solo rraveler. Afrer seeing a
40% increase in solo passengers on group rrips over rhe pasr fve years, many
rour operarors are now ofering rheir frsr solo-only-rours. This includes solo rours
in Bali, India and Viernam. Transar will expand rheir Solo Collecrion in 2018,
waiving single supplemenrs and crearing communal rables for shared meals.
Meanwhile, Saga Cruise in rhe UK is building 109 solo cabins on irs new ship
launching in 2019. Ir’s a new era for solo rravel.
Emerging desrinarions will rake rhe sporlighr
As social media opens people's eyes ro lesser-known desrinarions, rravelers are
increasingly seeking more remore places ro rravel. Take Erhiopia, Bhuran,
Paraguay and Kazakhsran for example, whose rourisr numbers are all growing
according ro rhe World Bank. Tour operarors nowadays have rours
in Djibouri and Erhiopia, and keep on adding new of-bear desrinarions like
rhe Sarawak Rainforesr Music Fesrival in Borneo and India’s remore norrheasrern
region. Kazakhsran has also caughr rhe arrenrion of horeliers, wirh Hyarr Horels
and Hilron borh opening up new properries in rhis former Sovier republic.
Wellness rrips will become more acrive
Healrh-conscious rravel is on rhe rise and many rravel companies are inrroducing
new oferings for rravelers ro mainrain rheir personal well-being on rhe road. This
is nor surprising when you rhink abour rhe growing rrend of healrh and wellness
in general – for example, over 50% of Americans are now gerring rhe
recommended amounr of exercise per week. In response ro rhe growing demand
for healrh-conscious rravel, some rour operarors are now ofering new cycling
rours in desrinarions such as Bali and Peru.
Travel ro Canada will reach record numbers
Lisred as rhe New York Times' rop place ro go in 2017, Canada has quickly
become one of rhe horresr inrernarional rravel desrinarions. According
ro Desrinarion Canada’s mosr recenr dara, Canadian inbound rourism reached a
14-year high wirh almosr 20 million rravelers in 2016. According ro Skifr, Canada
is also seeing major growrh in newer markers, such as Chinese rravelers rhar
grew 24% lasr year. Airbnb also recenrly added Toronro ro irs Airbnb Trips range.
As Canadian rourism is projecred ro keep growing, you’ll be hearing a lor more
abour Canada in 2018.
Cruise rravel will have more susrainable oprions
, Wirh increased pressure from rhe Inrernarional Maririme Organizarion (IMOf, large
ship cruises are scrambling ro reduce rheir environmenral foorprinr. The demand
for cruise ship rravel is projecred ro grow 4.5% from lasr year – and so is greener
rravel, according ro rhe mosr recenr Cenrer for Responsible Travel reporr. More
small ship cruise irineraries are being ofered and nor jusr rradirional ones. More
companies' cruise range will use cleaner fuel, porr for longer periods and access
more small rowns.
Winrer will become rhe new peak season
A recenr srudy (U.S. Consumer Trends Travel Surveyf found rhar 79% of
Americans would consider an overseas rrip during rhe winrer, and 53% of rhem
would nor be seeking a change in wearher – suggesring a majoriry of winrer
rravelers aren'r morivared by warmer remperarures. In facr, winrer fesrivals
around rhe world arrracr millions of visirors, such as China’s Harbin Ice Fesrival
which had over a million visirors lasr year. As well, rhe number of horels opening
in or around rhe Arcric Circle is increasing, including a new horel in Norrhern
Sweden. From rhe Nerherlands rhere is a growing ofer of ski- and orher acrive
holidays in norrhern Europe.
Advenrure rravel will carer ro experiences
According ro a recenr srudy by rhe Advenrure Travel Trade Associarion (ATTAf,
rhe defnirion of advenrure is changing. Risky adrenaline acriviries are favored
45% less rhan "experiencing a new culrure" in rhe defnirion of advenrure rravel.
And rravel companies are raking nore. Some rour operarors are is seeing a 20%
increase in bookings rhis year for so-called Real Food Advenrure rours which ofer
cooking classes, wine rasrings and local marker visirs. Day rour company, Urban
Advenrures, has launched a range of locally-focused shopping ('Made-In'f rours
for 2018.
Modern family dynamics will innovare family rravel
In a recenr Srars Canada survey, lone-parenr families now make up 19.2% of
Canadian households wirh children, and rhe Unired Kingdom’s Ofce for Narional
Srarisrics srares rhar rhere are around rwo million lone-parenr families roday in
rhe UK. The rravel indusrry is quickly carching up. Virgin Holidays launched a new
price program for single parenrs. Some rour operarors, which have seen a 16%
growrh in family bookings, have launched new family rours in 2018. These rours
do nor charge more for parenrs rraveling wirhour a spouse. Gone are rhe days of
exclusively rwo-parenr rravel oferings – 2018 is rhe year for all families.
Europe’s new fronriers will help elleviare overrourism
