Geïntegreerde
communicatie
Adviesrapport
OE44 Geïntegreerde Marketing
Adviesrapport
GEÏNTEGREERDE COMMUNICATIE – ADVIESRAPPORT APNA i
,Studenten:
Klas:
School: Hogeschool Inholland Rotterdam
Opleiding: Bachelor Business Studies, Finance & Control
en Accountancy
Begeleidend docent:
Datum: 24/04/2023
Inhoudsopgave
Inleiding...........................................................................1
Hoofdstuk 1: Communicatie analyse...................................2
, 1.1 Bedrijfsanalyse..........................................................................2
1.2 Probleem analyse......................................................................3
1.2.1 Afbakening...........................................................................4
1.2.2 Doelstelling..........................................................................4
Hoofdstuk 2: Hoofd- en deelvragen....................................6
Hoofdstuk 3: Het onderzoek...............................................7
3.1 Deelvraag 1...............................................................................7
3.1.1 REAN-model.........................................................................7
3.1.2 Online marketingcommunicatie...........................................8
3.1.3 Communicatie strategieën.................................................10
3.2 Deelvraag 2.............................................................................12
3.3 Deelvraag 3.............................................................................15
3.3.1 Resultaten.........................................................................15
4 Het advies....................................................................17
4.1 Doelgroep bepalen..................................................................17
4.2 De boodschap.........................................................................17
4.3 Communicatie strategie..........................................................17
4.4 Communicatiemiddelen..........................................................18
Bronnen.......................................................................... 20
Bijlagen..........................................................................21
A: Vragenlijst.................................................................................21
B: Resultaten.................................................................................22
communicatie
Adviesrapport
OE44 Geïntegreerde Marketing
Adviesrapport
GEÏNTEGREERDE COMMUNICATIE – ADVIESRAPPORT APNA i
,Studenten:
Klas:
School: Hogeschool Inholland Rotterdam
Opleiding: Bachelor Business Studies, Finance & Control
en Accountancy
Begeleidend docent:
Datum: 24/04/2023
Inhoudsopgave
Inleiding...........................................................................1
Hoofdstuk 1: Communicatie analyse...................................2
, 1.1 Bedrijfsanalyse..........................................................................2
1.2 Probleem analyse......................................................................3
1.2.1 Afbakening...........................................................................4
1.2.2 Doelstelling..........................................................................4
Hoofdstuk 2: Hoofd- en deelvragen....................................6
Hoofdstuk 3: Het onderzoek...............................................7
3.1 Deelvraag 1...............................................................................7
3.1.1 REAN-model.........................................................................7
3.1.2 Online marketingcommunicatie...........................................8
3.1.3 Communicatie strategieën.................................................10
3.2 Deelvraag 2.............................................................................12
3.3 Deelvraag 3.............................................................................15
3.3.1 Resultaten.........................................................................15
4 Het advies....................................................................17
4.1 Doelgroep bepalen..................................................................17
4.2 De boodschap.........................................................................17
4.3 Communicatie strategie..........................................................17
4.4 Communicatiemiddelen..........................................................18
Bronnen.......................................................................... 20
Bijlagen..........................................................................21
A: Vragenlijst.................................................................................21
B: Resultaten.................................................................................22
