AC 3.1- Plan for a Campaign for Change
Children affected by Domestic
Violence
Focus of the campaign
Our campaign for change is designed to raise awareness on the unreported crime of
domestic violence within families and children exposed to it. This campaign will aim
to raise awareness and issue the public with a better understanding of children
exposed to domestic violence as well as a better support system for children.
Domestic violence towards children and children affected by it, may be
underreported due to fear of their abuser and a low level of public awareness.
Although there are many high profile cases on domestic violence on children, the
level of public awareness still remains low as the public do not report such activity
and usually turn a blind eye to it.
Aims
The long term aims of our campaign on children exposed to domestic abuse are as
follows:
- To raise awareness on children exposed to domestic violence as well as the
signs of a child that may be experiencing some form of abuse in the family
- To change the general public’s attitudes towards children exposed to
domestic abuse and the importance of reporting cases of DV
- To retain brand recognition so our campaign can reach a wider audience and
gain support
Target Audience
The Healing Hands Campaign can be aimed at everyone as we aim to change public
attitudes towards this matter and gain support as well as brand recognition.
However our target audience is as follows:
- Parents or guardians
- Teachers
- Teenagers of all ages
, - Adults that have experience/ were exposed to domestic violence as children
SMART
Objective 1- To gain support for our campaign from the general public and local
institutions
- Specific: produce merchandise to help raise money for domestic violence
victims so they can get the full support they need
- Measurable: aim to sell 200 wristbands, 250 keyring, 100 tote bags
- Achievable: we will research different manufacturers and create a website to
help sell merchandise on, as well as sell products at the local community
centre
- Realistic: this ensures that people can buy merchandise online, which is a
more effective way to sell merchandise as it reaches a wider audience
- Time-bound: aim to sell over 50% of products to ensure profit is made as
well as break even
Objective 2 - To encourage the public, victims and those affected to report cases of
domestic violence
- Specific: inform the general public how they can help victims of DV by
producing leaflets
- Measurable: aim to give out 3,000 leaflets in total
- Achievable: ask the local council and community centre to give out leaflets
- Realistic: this ensures that the leaflets will reach a wider audience as well as
our target audience
- Time-bound: aim to distribute 150 leaflets per day over 20 days
Objective 3 - To create a social media account on Twitter/Instagram
- Specific: social media adverts to highlight the importance of reporting
domestic violence and create a hashtag relating to our campaign
- Measurable: aim to promote the advert to 10,000 people
- Achievable: use analytics to to target people aged 13-40 years old
- Realistic: this ensure that it reaches our target audience via social media
platforms, especially the younger audience
- Time-bound: promote and deliver adverts to 1,000 people per day
Justification
-We have selected this particular under-reported crime because there is a
Children affected by Domestic
Violence
Focus of the campaign
Our campaign for change is designed to raise awareness on the unreported crime of
domestic violence within families and children exposed to it. This campaign will aim
to raise awareness and issue the public with a better understanding of children
exposed to domestic violence as well as a better support system for children.
Domestic violence towards children and children affected by it, may be
underreported due to fear of their abuser and a low level of public awareness.
Although there are many high profile cases on domestic violence on children, the
level of public awareness still remains low as the public do not report such activity
and usually turn a blind eye to it.
Aims
The long term aims of our campaign on children exposed to domestic abuse are as
follows:
- To raise awareness on children exposed to domestic violence as well as the
signs of a child that may be experiencing some form of abuse in the family
- To change the general public’s attitudes towards children exposed to
domestic abuse and the importance of reporting cases of DV
- To retain brand recognition so our campaign can reach a wider audience and
gain support
Target Audience
The Healing Hands Campaign can be aimed at everyone as we aim to change public
attitudes towards this matter and gain support as well as brand recognition.
However our target audience is as follows:
- Parents or guardians
- Teachers
- Teenagers of all ages
, - Adults that have experience/ were exposed to domestic violence as children
SMART
Objective 1- To gain support for our campaign from the general public and local
institutions
- Specific: produce merchandise to help raise money for domestic violence
victims so they can get the full support they need
- Measurable: aim to sell 200 wristbands, 250 keyring, 100 tote bags
- Achievable: we will research different manufacturers and create a website to
help sell merchandise on, as well as sell products at the local community
centre
- Realistic: this ensures that people can buy merchandise online, which is a
more effective way to sell merchandise as it reaches a wider audience
- Time-bound: aim to sell over 50% of products to ensure profit is made as
well as break even
Objective 2 - To encourage the public, victims and those affected to report cases of
domestic violence
- Specific: inform the general public how they can help victims of DV by
producing leaflets
- Measurable: aim to give out 3,000 leaflets in total
- Achievable: ask the local council and community centre to give out leaflets
- Realistic: this ensures that the leaflets will reach a wider audience as well as
our target audience
- Time-bound: aim to distribute 150 leaflets per day over 20 days
Objective 3 - To create a social media account on Twitter/Instagram
- Specific: social media adverts to highlight the importance of reporting
domestic violence and create a hashtag relating to our campaign
- Measurable: aim to promote the advert to 10,000 people
- Achievable: use analytics to to target people aged 13-40 years old
- Realistic: this ensure that it reaches our target audience via social media
platforms, especially the younger audience
- Time-bound: promote and deliver adverts to 1,000 people per day
Justification
-We have selected this particular under-reported crime because there is a
