MKTG 3340 Final Exam 2023/2024 passed

MKTG 3340 Final Exam Role of MKTG generate profitable revenue When a marketer can describe something/write it down it is called a Product Concept Brainpower Read More After buying an item we experience what? Cognitive dissonance/buyer's remorse cognitive dissonance buyer discomfort caused by post purchase conflict Ways to engage consumers, directly physically, email newsletters, one to one basis ways to engage consumers indirectly social media, PR, search engine optimization, content mktg, blogging=communities run by consumers Role of internet in terms of MKTG capabilities quicker speed less expensive dynamic reach more people quickly better target and microtarget efficient online mtkg content mktg advantages of direct and digital mktg for buyers -real time/engaging -convenience -readily access products -access to comparative info about companies, products, -competitors -interactive/immediate advantages of direct and digital mktg for sellers -tool to build customer relationships -low cost, efficient alternative to reach markets -flexible -access to buyers not reachable through other channels Advantages of transacting online quick feedback, convenient, immediate -no showrooming -omnichannel retailing role of non-transactional website -inform consumer -create brand awareness -trusted source -other-charitable causes -create customer relationships One to one mktg and personalization possible through email and AI -track/meet customers at various touchpoints role of viral mktg how and why it works a. Creating videos, ads, and other marketing content that are so infectious that customers will seek them out or pass them along to their friends -inexpensive-content from friend more likely to be viewed ex-gangnam style why blogs work/advantages