CASE STUDY
EASYHOTEL
DMO Block 2017-2018 B
, Table of Content
Introduction .......................................................................................................... 2
Business Model...................................................................................................... 3
Business Strategy .................................................................................................. 4
The Four Vs .......................................................................................................... 5
Performance objectives .......................................................................................... 6
Order winners & Qualifiers ...................................................................................... 7
Structural & infrastructural decisions ........................................................................ 7
Service operations process types ............................................................................. 8
Push/Pull system ................................................................................................... 8
Capacity Management ............................................................................................ 8
Supply Chain Management ..................................................................................... 9
Lean .................................................................................................................... 9
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