BAS 282 exam 2023 with 100% correct answers

Twin Oaks uses ________ to communicate to customers the value of the brands it represents because it believes it to be the most important type of marketing. - correct answer word of mouth ________ is changing the way marketers at Twin Oaks communicate value to customers in that it allows them to better connect with its brands and other consumers. - correct answer Social media Usually the first "P" considered, this element of the marketing mix is a specific combination of goods, services, or ideas that a firm offers to consumers. Plastic spoons, software packages, and gold jewelry all fall into this category. - correct answer Product This element of the marketing mix is the amount of something (money, time, or effort) that a seller uses to purchase or obtain a product. It relates to the customer's assessment of a product's value and quality. This element is typically the easiest component of the marketing mix to change. - correct answer Price This element of the marketing mix includes the activities that a firm undertakes to make its goods and services available to potential consumers. It includes location, distribution, and inventory management. - correct answer Place