Enamul Uddin
Unit 2 - Exam
Introduction
For this task, I have been conducted two tasks. These tasks
include preparing a rationale and a marketing campaign to
promote a new food box delivery business, as well as to
produce a marketing campaign for Wholly Nutritious based on
the justifications of my rationale. This will involve me
conducting both primary and secondary research that is
research conducted myself as well as secondary research that
it has been previously gathered.
Activity 1: Rationale
Marketing Aims and Objective
Aim – The aim is that the owners of Wholly Nutritious wants to
achieve an expansion of the business as this will help the
business grow in terms of making revenue and sales and
attracting customers and being well known business in the
public eye.
Objectives
- The business should open a social media account and gain
as many followers in the first 6 months as possible. This
will create brand awareness by grabbing people’s
attention and attract more customers to a point where it
will lead to making sales and revenue, enough to lead an
expansion for the business which is the goal.
- To create a unique product within the first 6 months as
this will make the food boxes delivery business special
and more interesting to a point where it will lead
customers and people liking the business and wanting to
always come to business as they obtain something special
that no other nearby businesses won’t have. If customers
do like the unique product, then therefore they will want
to be regular or loyal customers and keep coming back
which means the sales and revenue will be made which
will lead to the business being expanded.
- To attract a minimum of 500 visitors within the first 1 year
of the business. This will lead to making sales and revenue
along with people giving good reviews about the business
which will make the people want to come and look at how
the business. By having these visitors, they will give their
opinions and reviews about the business which will make
, Enamul Uddin
Unit 2 - Exam
people read it and think about trying the products out and
the business will make sales and revenue.
Target Market
The primary target market for Wholly Nutritious would be
around any mature age (15+), this is because the people that
are mature and old enough to receive delivery service from the
business. The business products are enjoyed and loved by
variety of people from the public to families and friends and
that increasingly, corporates the use of the business products
for employee assessment, management training, leadership
evaluation and team building. This shows that the people that
Wholly Nutritious should be targeting more people are into the
business products but don’t know the business. However, the
market can change depending on what the current products
are out presently and in the future that Wholly Nutritious puts
out, this needs to suite all people that are happy with it.
Marketing Size
Size – UK has a Major food delivery business that are called
‘Deliveroo’. Deliveroo have approximately around 150 across
the whole of the United Kingdom. The food box market is
estimated to exceed £1.5 billion within the UK in 2022, with
sales of food boxes expected to rise 55% year on year. New
product development is forecasting that the delivery service
will make up 10% of the entire UK foodservice industry by
2022. Approximately 26% of household are now purchasing
food boxes weekly. In 2019, the whole foodservice delivery
market was worth roughly 8.5 billion British pounds, mainly in
part to the growth of online delivery models. Although phone
orders still account for many orders, the number of deliveries
made online or via an app has risen considerably.
Trends
Food boxes are the most popular among the many types of
food, which is not surprising given that many people in the UK
have reduced their meat consumption due to environmental
concerns. A food box market would be the place to start for a
company like Wholly Nutritious if they wanted to take their
Unit 2 - Exam
Introduction
For this task, I have been conducted two tasks. These tasks
include preparing a rationale and a marketing campaign to
promote a new food box delivery business, as well as to
produce a marketing campaign for Wholly Nutritious based on
the justifications of my rationale. This will involve me
conducting both primary and secondary research that is
research conducted myself as well as secondary research that
it has been previously gathered.
Activity 1: Rationale
Marketing Aims and Objective
Aim – The aim is that the owners of Wholly Nutritious wants to
achieve an expansion of the business as this will help the
business grow in terms of making revenue and sales and
attracting customers and being well known business in the
public eye.
Objectives
- The business should open a social media account and gain
as many followers in the first 6 months as possible. This
will create brand awareness by grabbing people’s
attention and attract more customers to a point where it
will lead to making sales and revenue, enough to lead an
expansion for the business which is the goal.
- To create a unique product within the first 6 months as
this will make the food boxes delivery business special
and more interesting to a point where it will lead
customers and people liking the business and wanting to
always come to business as they obtain something special
that no other nearby businesses won’t have. If customers
do like the unique product, then therefore they will want
to be regular or loyal customers and keep coming back
which means the sales and revenue will be made which
will lead to the business being expanded.
- To attract a minimum of 500 visitors within the first 1 year
of the business. This will lead to making sales and revenue
along with people giving good reviews about the business
which will make the people want to come and look at how
the business. By having these visitors, they will give their
opinions and reviews about the business which will make
, Enamul Uddin
Unit 2 - Exam
people read it and think about trying the products out and
the business will make sales and revenue.
Target Market
The primary target market for Wholly Nutritious would be
around any mature age (15+), this is because the people that
are mature and old enough to receive delivery service from the
business. The business products are enjoyed and loved by
variety of people from the public to families and friends and
that increasingly, corporates the use of the business products
for employee assessment, management training, leadership
evaluation and team building. This shows that the people that
Wholly Nutritious should be targeting more people are into the
business products but don’t know the business. However, the
market can change depending on what the current products
are out presently and in the future that Wholly Nutritious puts
out, this needs to suite all people that are happy with it.
Marketing Size
Size – UK has a Major food delivery business that are called
‘Deliveroo’. Deliveroo have approximately around 150 across
the whole of the United Kingdom. The food box market is
estimated to exceed £1.5 billion within the UK in 2022, with
sales of food boxes expected to rise 55% year on year. New
product development is forecasting that the delivery service
will make up 10% of the entire UK foodservice industry by
2022. Approximately 26% of household are now purchasing
food boxes weekly. In 2019, the whole foodservice delivery
market was worth roughly 8.5 billion British pounds, mainly in
part to the growth of online delivery models. Although phone
orders still account for many orders, the number of deliveries
made online or via an app has risen considerably.
Trends
Food boxes are the most popular among the many types of
food, which is not surprising given that many people in the UK
have reduced their meat consumption due to environmental
concerns. A food box market would be the place to start for a
company like Wholly Nutritious if they wanted to take their
