MKT 475 Mkt 475 chapter 10 Quiz 6 question and answer grade A+.
Question 1 3 out of 3 points Which of the following is the final step in selecting the distribution strategy? Selected Answer: Selecting the channel configuration Correct Answer: Selecting the channel configuration Question 2 3 out of 3 points Often customers shop for information in one channel, then defect from that channel to make the purchase in another medium. This process is referred to as _____. Selected Answer: channel surfing Correct Answer: channel surfing Question 3 3 out of 3 points _____ VMS includes various formal arrangements between channel participants including franchising and voluntary chains of independent retailers. Selected Answer: Contract ual Correct Answer: Contractual
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mkt 475 chapter 10 quiz 6