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MNG3701 ASSIGNMENT 1, S2 2023

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A broad understanding of an organization's operational dynamics and strategic plans is imperative for its overall success in the global business environment. The primary focus of this analysis is Bell Equipment, a well-established manufacturer and distributor of material-handling equipment based in South Africa. Through a thorough analysis of Bell Equipment's stakeholder expectations, mission statement, strategic goals, as well as its strengths, weaknesses, opportunities, and threats, our objective is to offer a comprehensive assessment of the company's business strategy. The present analysis provides valuable insights into the current operational aspects of the firm, while also proposing strategies to improve its strategic objectives and mission statement.

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Geschreven in
2022/2023
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, Table of Contents
Introduction...................................................................................................................3

1. Stakeholder Impact and Expectations on Bell Equipment.......................................3

a. Customers.............................................................................................................3

b. Suppliers...............................................................................................................3

c. Shareholders.........................................................................................................4

d. Employees.............................................................................................................4

e. Community............................................................................................................4

2. The Purpose and Outcomes of Bell Equipment.......................................................4

b. Environmental responsibility (Planet)....................................................................5

c. Social responsibility (People)................................................................................5

3. Assessment of Bell Equipment's Mission Statement...............................................6

4. A SWOT Analysis of Bell Equipment........................................................................7

a. Strengths...............................................................................................................7

b. Weaknesses..........................................................................................................8

c. Opportunities.........................................................................................................9

d. Threats..................................................................................................................9

5. The Strategic Goals of Bell Equipment...................................................................10

a. Improved interaction with important stakeholders..............................................10

b. Increase the production of ADTs in 2024...........................................................11

c. Grow the sales of Bell lubricants and engineered oils........................................11

d. Increase the profitability of the business over the next year...............................11

Conclusion..................................................................................................................11

List of references........................................................................................................13

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