MMC2604 Exam 1 (100% Correct Answers)

communication correct answers creation and use of symbol systems that convey info and meaning mass communication correct answers process of designing cultural messages and stories and delivering them to a large and diverse audiences through media channels media correct answers cultural industries that produce and distribute songs, novels, TV shows, newspapers, movies, video games, Internet services, and other cultural products to large numbers of people culture correct answers symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values linear model of communication correct answers senders send messages through a mass media channel to large groups of receivers and gatekeepers function as message filters cultural model of communication correct answers recognizes that individuals bring diverse meanings to messages, given factors, and differences such as gender, age, edu level, ethnicity, and occupation media convergence correct answers describes all the changes that have occurred over the past decade in media content and within media companies low culture correct answers soap operas, rock music, radio shock jocks, video games high culture correct answers ballet, symphony, art museums, classic literature media and democracy correct answers media can be effective to spread info and carry on movements 4 uses of mass media correct answers 1. info source 2. entertainment 3. persuasion 4. binding influence noise correct answers environmental, semantic, physical, or psychological distractions gatekeeping correct answers people who control messages communication eras correct answers print, electronic, digital print era correct answers Gutenberg, 1400s, printing press replaced handwritten, Gutenberg Bible; democratization of knowledge electronic era correct answers telegraph in 1840s, rise of movies and radio, TV and mass culture