TEEN VOGUE AND VOICE
● Teen vogue is politically left leaning, democratic
● shirky reader companionship
● ‘A voice for the resistance’
● Launched in 2004
● Used to be focused on celebrity gossip and fashion - repetition and variation
● Bridging capital - amongst groups who interact
● Bonding capital - happens between groups who interact
● Emerging citizens (teen), jenkins.
● Civic model - l and l
● ‘Ridiculously easy group forming’ - seb paquet (shirky)
● Intrinsic - done for the good
● Extrinsic - done for a reward
● Social contagion - social networks spread behaviours
● Social media posts are used to dive audiences back to website
Teen Vogue: fashion, lifestyle political activism hybrid
The Voice: mid market tabloid British newspaper
Teen Vogue;
● Layout and design – conventions of a fashion lifestyle magazine
● Photographic codes – stereotypical images of fashion photo- shoots with female models
in familiar poses However, using Steve Neale’s theory of repetition and difference it is a
hybrid – Neale argues that to offer a USP an online magazine for example needs to
move away from convention
● This also reflects the cultural context of the changing print to online magazine industry
(it is important for an online publication to diversify in terms of genre reflecting a more
progressive cultural context)
● Leaderboard – fashion links to style and culture but also identity and politics (hybrid)
● Above the fold – follows genre conventions more of its sister publication Vogue, but
focusing on fashion, celebrity and lifestyle – stereotypical aspirational genre
conventions
● High key lighting, saturated colour palette, references to iconic celebrities and boutique
brands But, below the fold Teen Vogue becomes more political Why is it a hybrid?
Ownership (Conde Nast), target a mainstream demographic
● The reader wants to be both entertained with escapist imagery but also feel connected
to the magazine through identity and political representation
● Teen vogue is politically left leaning, democratic
● shirky reader companionship
● ‘A voice for the resistance’
● Launched in 2004
● Used to be focused on celebrity gossip and fashion - repetition and variation
● Bridging capital - amongst groups who interact
● Bonding capital - happens between groups who interact
● Emerging citizens (teen), jenkins.
● Civic model - l and l
● ‘Ridiculously easy group forming’ - seb paquet (shirky)
● Intrinsic - done for the good
● Extrinsic - done for a reward
● Social contagion - social networks spread behaviours
● Social media posts are used to dive audiences back to website
Teen Vogue: fashion, lifestyle political activism hybrid
The Voice: mid market tabloid British newspaper
Teen Vogue;
● Layout and design – conventions of a fashion lifestyle magazine
● Photographic codes – stereotypical images of fashion photo- shoots with female models
in familiar poses However, using Steve Neale’s theory of repetition and difference it is a
hybrid – Neale argues that to offer a USP an online magazine for example needs to
move away from convention
● This also reflects the cultural context of the changing print to online magazine industry
(it is important for an online publication to diversify in terms of genre reflecting a more
progressive cultural context)
● Leaderboard – fashion links to style and culture but also identity and politics (hybrid)
● Above the fold – follows genre conventions more of its sister publication Vogue, but
focusing on fashion, celebrity and lifestyle – stereotypical aspirational genre
conventions
● High key lighting, saturated colour palette, references to iconic celebrities and boutique
brands But, below the fold Teen Vogue becomes more political Why is it a hybrid?
Ownership (Conde Nast), target a mainstream demographic
● The reader wants to be both entertained with escapist imagery but also feel connected
to the magazine through identity and political representation
