Lecture 1 Kick-off and lean start-up ..................................................................................................... 2
Lecture.................................................................................................................................................. 2
Kawasaki – Pitch then plan template ................................................................................................... 2
Amit & Zott (2001) ............................................................................................................................... 3
Blank (2013) ......................................................................................................................................... 6
Lecture 2 E-business economics .......................................................................................................... 7
Lecture.................................................................................................................................................. 7
Economides (1996)............................................................................................................................... 8
Varian (2003) ........................................................................................................................................ 9
Enders, Hungenberg, Denker, & Mauch (2008) ................................................................................. 11
DaSilva & Trkman (2014).................................................................................................................... 12
Week 3 Value networks .................................................................................................................. 13
Lecture................................................................................................................................................ 13
Li (2002) .............................................................................................................................................. 13
Shafer, Smith, & Linder (2005) ........................................................................................................... 16
Brousseau & Pennard (2007) ............................................................................................................. 17
Week 4 BM & business plan ............................................................................................................ 22
Casadesus-Masanell & Ricart (2010).................................................................................................. 22
Amit & Zott (2010) ............................................................................................................................. 22
Teece (2010) ....................................................................................................................................... 24
Wirtz, Pistoia, Ullrich, & Gottel (2016)............................................................................................... 26
Sahlman (2008) .................................................................................................................................. 28
Rich & Gumpert (1985) ...................................................................................................................... 29
Osterwalder (2010) ............................................................................................................................ 30
Week 5 Finance ............................................................................................................................... 32
Zider (1998) ........................................................................................................................................ 32
Freeman & Engel (2007)..................................................................................................................... 33
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