Lecture 1 Kick-off and lean start-up ..................................................................................................... 2
Kawasaki – Pitch then plan template ................................................................................................... 2
Hess (2013) ........................................................................................................................................... 3
Lean canvas .......................................................................................................................................... 3
Amit & Zott (2001) ............................................................................................................................... 4
Blank (2013) ......................................................................................................................................... 7
Lecture 2 E-business economics .......................................................................................................... 9
Economides (1996)............................................................................................................................... 9
Varian (2003) ...................................................................................................................................... 10
Enders, Hungenberg, Denker, & Mauch (2008) ................................................................................. 16
DaSilva & Trkman (2014).................................................................................................................... 20
Week 3 Value networks .................................................................................................................. 22
Li (2002) .............................................................................................................................................. 22
Shafer, Smith, & Linder (2005) ........................................................................................................... 26
Brousseau & Pennard (2007) ............................................................................................................. 28
Week 4 Business model & business plan ........................................................................................ 36
Casadesus-Masanell & Ricart (2010).................................................................................................. 36
Amit & Zott (2010) ............................................................................................................................. 37
Teece (2010) ....................................................................................................................................... 38
Wirtz, Pistoia, Ullrich, & Gottel (2016)............................................................................................... 43
Sahlman (2008) .................................................................................................................................. 46
Rich & Gumpert (1985) ...................................................................................................................... 48
Osterwalder (2010) ............................................................................................................................ 49
Week 5 Finance ............................................................................................................................... 51
Zider (1998) ........................................................................................................................................ 51
Freeman & Engel (2007)..................................................................................................................... 52