Chap 01 18e Cannon
1) Marketing is basically selling and advertising.
⊚ true
⊚ false
2) Making goods or performing services is called production.
⊚ true
⊚ false
3) Estimating what price consumers are willing to pay for a product and assessing whether the
firm can make a profit selling at that price is an example of a production activity.
⊚ true
⊚ false
4) Marketing can provide needed direction for production and help make sure that the right
goods and services find their way to interested consumers.
⊚ true
⊚ false
5) Marketing plays an essential role in creating customer satisfaction.
⊚ true
⊚ false
6) If a firm produces the right goods or services, marketing has little role to play in creating
customer satisfaction.
⊚ true
⊚ false
7) In advanced economies, marketing costs about 10 percent of each consumer’s dollar.
⊚ true
⊚ false
1
1) Marketing is basically selling and advertising.
⊚ true
⊚ false
2) Making goods or performing services is called production.
⊚ true
⊚ false
3) Estimating what price consumers are willing to pay for a product and assessing whether the
firm can make a profit selling at that price is an example of a production activity.
⊚ true
⊚ false
4) Marketing can provide needed direction for production and help make sure that the right
goods and services find their way to interested consumers.
⊚ true
⊚ false
5) Marketing plays an essential role in creating customer satisfaction.
⊚ true
⊚ false
6) If a firm produces the right goods or services, marketing has little role to play in creating
customer satisfaction.
⊚ true
⊚ false
7) In advanced economies, marketing costs about 10 percent of each consumer’s dollar.
⊚ true
⊚ false
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