30 JUNI 2023
, Strategisch Management
ABN AMRO
Onderwijseenheid
OE355 Strategisch Management
Inleverdatum
30 juni 2023
Onderwijs
Hogeschool: Inholland te Rotterdam
Bachelor: Business Studies
Specialisatie: Management & Beleid
Student
Naam: Dion Dijkshoorn
Studentnummer: 648038
Klas: ROBSMBVT4
Mail:
Docent
A. Kara
, Inhoudsopgave
Inleiding......................................................................................................................................5
Leeswijzer...............................................................................................................................5
H1: Probleemverkenning............................................................................................................6
H1.1: Generieke strategie........................................................................................................6
H1.2: Balanced Scorecard.......................................................................................................7
H1.2.1: Financieel perspectief.............................................................................................7
H1.2.2: Klant en markt perspectief......................................................................................8
H1.2.3: Mensen en processen perspectief............................................................................9
H1.2.4: Innovatie perspectief.............................................................................................10
H1.3: Kritische strategische bedrijfsprocessen......................................................................11
H1.4: Concurrentiepositie.....................................................................................................13
H1.4.1: Resources..............................................................................................................14
H1.4.2: Capabilities...........................................................................................................14
H1.4.3: Competitive advantage.........................................................................................14
H1.4.4: Strategy.................................................................................................................15
H1.5: Strategiebepaling.........................................................................................................15
Conclusie...............................................................................................................................16
H2: Betoog................................................................................................................................18
H3: Bespreking & reflectie bronnen.........................................................................................23
Bibliografie...............................................................................................................................25
Bijlagen.....................................................................................................................................25