Inhoud
E-marketing to Go! .................................................................................................................................. 2
Hoofdstuk 1: Achtergronden van internet ........................................................................................... 2
Hoofdstuk 2: Vrijheid, blijheid op internet? ........................................................................................ 4
Hoofdstuk 3: Zoeken en gevonden worden ......................................................................................... 7
Hoofdstuk 4: Domeinnamen ................................................................................................................ 9
Hoofdstuk 5: Website planning en onderdelen. ................................................................................ 12
Hoofdstuk 6: Meten en monitoren .................................................................................................... 15
Hoofdstuk 7: Online Promotie ........................................................................................................... 18
Hoofdstuk 8: prijsstelling, betalen en veiligheid ................................................................................ 24
Hoofdstuk 9: E-mail en nieuwsbrieven .............................................................................................. 25
Google Digital Workshop ...................................................................................................................... 26
Workshop 1: Fundamentals ............................................................................................................... 26
Inzage vorige tentamen: ....................................................................................................................... 30