WGU C201 Business Acumen Exam With 100% Correct Answers 2023.

WGU C201 Business Acumen Exam With 100% Correct Answers 2023. Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? - Correct answerEvaluating results What is the result of a company increasing the delegation of authority and the span of control? - Correct answer-Increased number of direct reports per manager Which two key elements does an effective organization include? - Correct answerHuman interaction, structure Why does a line organizational structure function most effectively in a crisis situation? - Correct answer-It established a direct flow of authority Number the seven steps in the recruiting and interviewing process from first to last. - Correct answer-1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow up interviews, 7) Hiring determination Which primary driver does management use for an organization's structure? - Correct answer-Achievement of company goals Which step in the organizing process results in management group work activities into units within the organization? - Correct answer-Departmentalization A high tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sits. Which type of competitive advantage is this company leveraging? - Correct answer-Customer loyalty Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short term price cutting tactics such as cents off coupons, rebates, and special sales? - Correct answer-Everyday low pricing When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy? - Correct answer-When demand for the product is driven by the end user Which marketing tool is essential to building an effective relationship marketing campaign? - Correct answer-An affinity program Which element of the promotional mix has the advantage of messaging that can be tailored for each customer, but the disadvantage of a high cost per contact? - Correct answer-Personal Selling What three factors should be addressed in a successful marketing plan? Choose 3 answers. - Correct answer-Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing budget) Which three characteristics are measured in demographic segmentation? Choose 3 answers - Correct answer-Race and ethnicity, Income, Household size In which three ways does business-buying behavior differ from consumer-buying behavior? Choose 3 answers - Correct answer-Buyers face organizational influences in addition to their own preferences, purchasers often invite selected providers to bid on a purchase, a group or committee often makes decisions Which three conditions, in a global selling environment, should a small company leverage to create a competitive advantage? Choose 3 answers - Correct answercultural homogeneity, mobility of labor, local labor costs With which two types of products does a marketing strategy rely on advertising more than personal selling? Choose 2 answers. - Correct answer-Consumable supplies, accessories to primary products After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an the lotion as an insect repellent as well. In which three product life cycle extension strategies did this company engage? Choose 3 answers - Correct answerAdding new users, finding new uses for the product, increasing frequency of use. What are three ways that an effective brand name can influence consumer product recognition? Choose 3 answers - Correct answer-It conveys an image, it depicts trademark protection, it reflects brand equity. A customer has purchased a product twice and intends to do so again. Which stage of brand loyalty is this customer in? - Correct answer-Brand preference Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of a global package delivery service? - Correct answer-retail Which three tasks are key responsibilities of operations managers? Choose 3 answers - Correct answer-Planning the overall production process, implementing the production plan, determine the best layout for the firm's facilities.