ENTREPRENEURSHIP AND COMMUNICATION
SKILLS
PART I
CPA SECTION 1
CICT SECTION 1
CIFA SECTION 1
CCP SECTION 1
STUDY TEXT
,GENERAL OBJECTIVES
This paper is intended to equip the candidate with knowledge, skills and attitudes that will enable
him/her to apply entrepreneurial and communication skills in business and other environments
LEARNING OUTCOMES
A candidate who passes this paper should be able to:
∑ Identify and screen viable business opportunities
∑ Develop a business plan
∑ Demonstrate entrepreneurial orientation
∑ Communicate effectively in a business environment
∑ Apply entrepreneurship competencies in response to the emerging trends in the
business environment
CONTENT
1. Introduction to entrepreneurship
- Definition of entrepreneurship
- Rationale for entrepreneurship
- Entrepreneurial decision process
- Entrepreneurial development
- Contribution to economic development
2. Entrepreneurship orientation
- independence and need for achievement
- Individual characteristics of entrepreneurs
- Creativity and innovation
- Decision making
- Risk management
- Time management
- Coping with competition
3. Entrepreneurial opportunity and development
- Methods of generating ideas
- Qualities of good business opportunities
- Evaluating business opportunities
- Feasibility analysis
- Business incubation
- Intellectual properties, copyrights trademarks
2 Masomo msingi Contact: 0728776317
,4. Business plan
- Purpose
- Format
- Description of the business
- The market and marketing plan
- Operations and production plan
- The human resources plan
- The financial plan
- Launching the new venture
5. Strategies for enterprise growth
- Penetration strategy
- Market development strategy
- Franchising
- Joint ventures
- Mergers and acquisitions
- Going public
6. Entrepreneurship and technology
- Internet and e-commerce
- The enterprise website
- Globalisation
- Business outsourcing
- Techpreneurs
- Electronic and mobile money transfers
- Business networking
- Crowd funding and crowd sourcing
7. Nature of business communication
- Meaning of communication
- Purposes of business communication
- Internal and external communication
- The communication process
- Methods of communication
- Communication systems and networks
- Principles of effective communication
- Barriers to effective communication
3 Masomo msingi Contact: 0728776317
, 8. Written communication
- Rules of effective writing
- Business correspondence
- Reports
- Memorandum
- Proposal writing
- Forms and questionnaire design
- Circulars and newsletters
- Notices and advertisements
- Publicity materials
- Press releases
- Graphic communication
9. Oral and non-verbal communication
- Oral communication in business
- Effective listening
- Interviews
- Non-verbal communication
- Interpersonal relationships
- Presentations skills
10. Meetings
- Notice
- Agenda
- Role of the chairperson
- Role of the secretary
- Conduct of meetings
- Minutes
11. Information technology and communication
- Internet
- Teleconferencing
- Wireless technologies
- Electronic postal services
4 Masomo msingi Contact: 0728776317
SKILLS
PART I
CPA SECTION 1
CICT SECTION 1
CIFA SECTION 1
CCP SECTION 1
STUDY TEXT
,GENERAL OBJECTIVES
This paper is intended to equip the candidate with knowledge, skills and attitudes that will enable
him/her to apply entrepreneurial and communication skills in business and other environments
LEARNING OUTCOMES
A candidate who passes this paper should be able to:
∑ Identify and screen viable business opportunities
∑ Develop a business plan
∑ Demonstrate entrepreneurial orientation
∑ Communicate effectively in a business environment
∑ Apply entrepreneurship competencies in response to the emerging trends in the
business environment
CONTENT
1. Introduction to entrepreneurship
- Definition of entrepreneurship
- Rationale for entrepreneurship
- Entrepreneurial decision process
- Entrepreneurial development
- Contribution to economic development
2. Entrepreneurship orientation
- independence and need for achievement
- Individual characteristics of entrepreneurs
- Creativity and innovation
- Decision making
- Risk management
- Time management
- Coping with competition
3. Entrepreneurial opportunity and development
- Methods of generating ideas
- Qualities of good business opportunities
- Evaluating business opportunities
- Feasibility analysis
- Business incubation
- Intellectual properties, copyrights trademarks
2 Masomo msingi Contact: 0728776317
,4. Business plan
- Purpose
- Format
- Description of the business
- The market and marketing plan
- Operations and production plan
- The human resources plan
- The financial plan
- Launching the new venture
5. Strategies for enterprise growth
- Penetration strategy
- Market development strategy
- Franchising
- Joint ventures
- Mergers and acquisitions
- Going public
6. Entrepreneurship and technology
- Internet and e-commerce
- The enterprise website
- Globalisation
- Business outsourcing
- Techpreneurs
- Electronic and mobile money transfers
- Business networking
- Crowd funding and crowd sourcing
7. Nature of business communication
- Meaning of communication
- Purposes of business communication
- Internal and external communication
- The communication process
- Methods of communication
- Communication systems and networks
- Principles of effective communication
- Barriers to effective communication
3 Masomo msingi Contact: 0728776317
, 8. Written communication
- Rules of effective writing
- Business correspondence
- Reports
- Memorandum
- Proposal writing
- Forms and questionnaire design
- Circulars and newsletters
- Notices and advertisements
- Publicity materials
- Press releases
- Graphic communication
9. Oral and non-verbal communication
- Oral communication in business
- Effective listening
- Interviews
- Non-verbal communication
- Interpersonal relationships
- Presentations skills
10. Meetings
- Notice
- Agenda
- Role of the chairperson
- Role of the secretary
- Conduct of meetings
- Minutes
11. Information technology and communication
- Internet
- Teleconferencing
- Wireless technologies
- Electronic postal services
4 Masomo msingi Contact: 0728776317
