Exam (elaborations) Comm 2100

What is digital media, according to chapter 15? - ANSWER Electronic modes of communication that store and manage data in digital form (pg. 299). What are three characteristics of digital media? - ANSWER Manipulation, convergence, speed (pgs. 299-300, Powerpoint chapter 15, slide 5). What are the benefits and detriments to digital media? - ANSWER - offers access to information and opinions - ability to compliment human intelligence - conditions us to respond to dazzling stimuli versus subtle phenomenon - detrimentally teaches us to multitask (Pgs. 301-303, slide 6). What are some guidelines you should follow to understand digital media? - ANSWER - Consciously manage your interaction with digital media - participate in deciding how to regulate digital media - manage trolls (cyberbullying) (Pgs. 309-312, slide 8). What is mass media, according to chapter 14? - ANSWER Communication that addresses large audiences. (books, films, television, radio, newspapers, advertising, magazines, etc.). (Pg. 278). Who is Marshall McLuhan and what is he known for? - ANSWER A scholar who identified four eras of communication. Best known for his statement "the medium is the message." (Pg 279-280, chapter 14, slide 6). What are the four epochs of mass media? What is one characteristic related to each epoch? - ANSWER Tribal - oral tradition Literate - phonetic alphabet Print - Gutenberg Electronic - Global village (Pgs. 279-281, Slides 7-10). What is uses and gratifications theory? - ANSWER Claims people use mass media to gratify their interests and desires (pg. 281, slide 11).