Google Ads Search Certification questions with correct answers

What's the best way to get their ads on each search engine? CORRECT ANSWER Find a tool to manage the ads for me: Using a search engine management platform gives you a single interface to manage complex accounts across multiple search engines, analyze campaigns, and automate bidding. Search Engine Marketing CORRECT ANSWER The general process includes: An advertiser bids on keywords with the amount they are willing to pay for a user to click an ad The engine ranks advertisers based on their bid and relevance to the search The best matching ad appears alongside the user's search results Benefits of a SEM platform CORRECT ANSWER Consolidated data, single interface, optimization Ads appearing + ranking CORRECT ANSWER 1. An advertiser bids on keywords 2. The search engine ranks the keywords 3. The best matched ads appears alongside search results How Google Search is used CORRECT ANSWER Consumers online constantly, search in moments of need, they use devices on the go 3 main elements on a results page CORRECT ANSWER Shopping Ads: Appear based on search terms (attention grabbing)