IAB Digital Certification Study Guide| 212 QUESTIONS| WITH COMPLETE SOLUTIONS
cost per thousand (CPM) equation correct answer: cost x 1000 % impressions OR cost % ad impressions cost per sale (CPS) equation correct answer: cost % sales cost per action (CPA) equation correct answer: cost % actions effective cost per thousand (eCPM) equation correct answer: cost(s) x 1000 % total impressions cost per click (CPC) equation correct answer: cost % clicks click through rate (CTR) equation correct answer: clicks % impressions ecosystem players correct answer: -advertisers -agencies -consumers -publishers -technologies -tools types of advertising correct answer: -audio -content -display -email -social -text -video environments/platforms correct answer: -connected devices (EX: over the top, gaming consoles, smart TVs) -desktop -digital out of home
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iab digital certification study guide| 212 questions| with complete solutions
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