Principles of Marketing
MG412
Report
Module Leader:
Muhammad Bhuyan
Module Lecturer:
Ali Ahmad
Students Name: Student ID:
Lucescu Steluta 22100274
Ionela Rediu 22100249
George Mateiu 22100243
Izabela Ramona Uilacan 22100297
1
, Executive Summary
The study paper has covered the brand extension of Kellogg's company. The company has
included a new extension which is Kellogg’s Z as an extension of their brand. The
methodology has been discussed in the second segment which includes research design,
research philosophy, data collection method, and so on. In the finding’s segments, brand
value, and target Market PESTLE analysis have been covered. In this study paper, a detailed
explanation of the product is provided and the competitors of Kellogg’s in the health market
are also discussed.
2
MG412
Report
Module Leader:
Muhammad Bhuyan
Module Lecturer:
Ali Ahmad
Students Name: Student ID:
Lucescu Steluta 22100274
Ionela Rediu 22100249
George Mateiu 22100243
Izabela Ramona Uilacan 22100297
1
, Executive Summary
The study paper has covered the brand extension of Kellogg's company. The company has
included a new extension which is Kellogg’s Z as an extension of their brand. The
methodology has been discussed in the second segment which includes research design,
research philosophy, data collection method, and so on. In the finding’s segments, brand
value, and target Market PESTLE analysis have been covered. In this study paper, a detailed
explanation of the product is provided and the competitors of Kellogg’s in the health market
are also discussed.
2
